The current LED is known to all in the industry and has a great momentum. However, some marketing experts in this salon have made a conclusion that the application of LED to modern lanterns and other lanterns is a manifestation of product myopia, it is irresponsible to consumers and a trap for lantern companies, which has triggered a large-scale debate. It is understood that, huang He, the president of Hurricane Media, Ye Yongjin, the designer, the manager of franchise, Zhao normal, the president of Vizan International, Xu Bo, the general manager of Micah, He Si, the senior industry marketing man, Liu Jinfeng, the senior professional manager of the industry, Prewitt marketing director, Kaiyuan laimei business manager Chen Man, manager assistant Hu Pengying, assistant to the president of the mad media Zhang Wu, Huang Zhenting spoke in succession, or support, or oppose, or extend, contributed a fierce collision about the trend and popular trend of modern lamp market. At the beginning of the Forum, Ye Yongjin talked about his feelings of coming to the ancient town and expressed his joy at the prosperity of the market. Next, he said that according to his own observation, there are many LED flat panel lights now, and many people are watching them in the market, which indicates that the market needs such lights now. Therefore, the current trend of modern lamps is the introduction of LED. Liu Jinfeng said that from his observation, Qilang, xinteli, Prewitt, Micah, Pinyuan and other forward-looking enterprises that are in the forefront of the market have set an example for the industry, the new product development direction in the field of modern lamps brought about by the LED revolution is of great benefit to the industry. If enterprises can stick to this path, they may not grow as strong as NVC and Yiguang. Hoss made a clear argument against this assertion. He said that LED will die in the field of lanterns before the light source is standardized. He believes that LED light sources will become traps for lanterns. At present, many companies are paying attention to product entities, which is called product myopia in marketing. There is no denying that LED will be innovative and beautiful when used in products. In reality, modern lamps of xinteli and Qilang 60 are all using LED light sources. In the short term, many companies can make money. But a lamp lantern costs thousands of even a few 100,000 no matter buyers have money are not easily to it change out for lighting of light source may be able to use ten years, however, the driving power supply part obviously cannot be used for that long. Some companies say that their services are doing well, but the development of the LED field is changing with each passing day. The supplier's light source may be changed from one watt to five watts in one or two years, which will lead to the upgrading of the driving power supply, the new power supply cannot be applied to the old lighting at all. How to replace it at that time can only discard the expensive lighting, which is obviously a pit for the common people. It doesn't matter if LED is used in places such as homes, business photos and government projects, because those places won't bring too much cost of changing lights or don't care about the cost of changing lights, but they are used on expensive modern lights and other lanterns, it's a trap. In his speech, Horace also gave a realistic example. When he was working on a project in 2002, he was very right about the boss's use of LED light sources for innovation, however, the boss's decision was not changed through fierce quarrels. After a few years, many product driving power supplies were damaged, but the driving power used has been upgraded and cannot be changed, as a result, many dealers did not dare to sell the brand's products, causing huge economic losses, and the loss of brand reputation is even more immeasurable. Therefore, only after the national standard of LED light source comes out, the product specification standard is the climax of entering the field of lanterns. Now, it is necessary to be cautious and go well. HESI's point of view was immediately opposed by the Yellow River and Deng Chao. The Yellow River said that LED, as a light source, does not play a decisive role in the development of modern lamps. Many people sell modern lamps without light sources. LED light sources are not an important cost of lanterns and do not need to pay too much attention. At the same time, although many LED light sources are separated from drives, they are likely to develop into integrated light sources without drives in the future, greatly increasing their service life and being easy to replace. At the same time, the driver compatibility problem is not difficult to solve, such as VCD, DVD to EVD can be compatible, the power supply can also be natural. At present, the industry should pay attention to the fact that lighting is being unconsciously excluded by various exhibitions. For example, although the lamp fair in ancient town is named after the lamp, there are gradually more light sources, without a lot of exhibition halls for lighting, such as Pinyuan and xinteli, they do not necessarily go to the Guangya Exhibition, which greatly affects the display area of lighting. 70 of the world's lighting in the ancient town, waiting for the customer to transfer the ancient town to find the products that need to be purchased, will miss a lot of real gold. Fortunately, the influence of LED in the terminal is really not big now. Although every household is selling, if he does not sell lighting, it is impossible for at least three years, and 2/3 is impossible. It is too early to talk about the LED crisis. Deng Chao believes that LED is rich in light color, and the light source for future modern lamps should be very suitable. Many enterprises such as Prewitt's LED light source are also very convenient to replace. The driver is like a computer. If the update can be replaced, it can also be compatible with the current power supply, but there is no need to worry about future replacement.