Introduction to the development trend of China lamps and lanterns and the corresponding strategy1

Abstract: from the development of large enterprises, such as haier, gree, you can see that the future lamps and lanterns of the development of an enterprise will be at the online linkage O2O trend. We often see on advertisements, and each big brand slogan of environmental health, lamps and lanterns, as a result, environmental health products will be popular with the market.

with the rapid development of economy, the growth of market of lamps will also improve, brand competition is increasingly fierce, the industry reshuffle of thorough, lamps and lanterns of the enterprise will be to which direction?

the first part: channel

one, in the traditional terminal channels, should focus on the market

many known township, the rural market, international brands and domestic famous brand market share in the city is extremely high, and in the villages and towns and rural market mainly by domestic assorted occupation, the main reason is in the product price with the purchase of the villages and towns, rural budget has certain differences, lead to a well-known brand in the villages and towns and the rural market survival rate is not high.

so, well-known brands of lamps and lanterns should be in terms of product pricing joint township, the rural market. Enterprise should vigorously develop the atmosphere of lamps and lanterns, practical of villages and towns, rural exclusive product positioning, grab a significant market share.

2, in the electrical business channels, should spend efforts on

according to incomplete statistics, in 2012 the Tmall mall 'double a' sales of more than 1 million brand only 1; In 2013 to participate in Tmall mall 'double a' there are hundreds of the lamps and lanterns of brand, with sales of more than 1 million brands have five, one of the big brands on $30 million turnover at the top of the list.

so, with the popularity of network and network equipment, the development of electrical business channel is very rapid, 5 - in the future Within 10, as the improvement of logistics and after-sales service, electricity channel will enter the mature stage, will with traditional channels.

from the development of large enterprises, such as haier, gree, you can see that the lamps and lanterns of the development of an enterprise will be at the online linkage O2O trend.

in the second part: the products

one, product safety is the most focused on the consumer

as media exposure ceaselessly: lead paint, heavy metals such as chromium, nickel, stainless steel shower room bombings and other security issues, make consumer is buying product of lamps and lanterns at the same time, there are also many doubts, so the safety of the lamps and lanterns product become consumers most care and concern.

2, low carbon environmental protection, health, energy saving ideas become a focal point of the consumer attention

with the continuous improvement of living standard and life rhythm speeding up, people's life unconsciously puts forward higher requirements on lighting products - — Low carbon energy saving environmental protection and health. We often see on advertisements, and each big brand slogan of environmental health, lamps and lanterns, as a result, environmental health products will be popular with the market.