Introduction to marketing: the nine of the lighting lighting enterprises successful

In 2010 because of low carbon economy, lighting lighting market for green lighting, wind 'thousand lamp', 'sales' and other energy saving become the core of the whole industry development. As the household life experience pavilion, updating the lighting decoration, lighting market, lamp nest, the establishment of the red star us triumphant dragon lighting stores Wan Longhui ocean city, han to lamp act the role ofing, that ushered in the city, the choose and buy of professional distribution center, batch is acted the role of stores in the market, lighting market has also ushered in the boom, boom.

the reporter understands many medium and small town lighting manufacturers because of its own, many manufacturers generally mainly engaged in the export, or supply products to domestic lighting wholesale city, however, with the domestic economy fast development, there has been an increase in household decorate lighting, home lighting consumption upgrade, professional lighting stores, the formation of the famous lighting brand, become the industry development and the requirement of market development, and the rise of the brand, marketing deserves to march.

before we talk about lighting lighting marketing, can first take a look at the 'blue students', 'pipeline' and 'beauty', you may feel, often watch entertainment, whether it is television, these three brands is almost ubiquitous, so they also become one of the most successful brand industry. Both tea and music phones or electric, it seems that the market competition is intense, and they through television advertising, entertainment, news, promotional activities and so on a variety of patterns to improve brand awareness and sales performance, leading all the way in their industry sales.

contrast, lighting lighting industry seems very little 'mantra' brand, leishi did film 'Confucius' sponsorship, philips, panasonic and so on also is of the brand, but for the majority of medium and small enterprises, brand how to rise, how to do a good job in marketing, these are the concern of the whole industry.

lili true lighting weeks always said: the so-called marketing, of course, is in order to better sales, and we are ready to sell it not a kind of marketing. We in addition to the commercial embedded advertisement in movies, television, entertainment, through the press conference, exhibition, holiday sales promotion, as well as the bombing type network publicity, the most important still is zte market, in product quality to attract customers, to after-sales service, won the brand reputation, to maximize brand, market scale, is the enterprise marketing one of the biggest magic weapon.

the media said, the future lighting consumption become a mainstream household consumption, with a holistic, systematic lighting, become household, shops, commercial market development trend, to drive the brand product quality, to expand the market with the brand, and with the improvement of living standards, lamp act the role ofing industry will do the same to a service-oriented upgrade.

industry knows, lighting lighting is household life daily, so after decades development, incandescent lamp seems to have dominated the market, however, with the development of science and technology. The concept of economic development, energy saving, healthy protruding, energy-saving lamps, LED gradually into the commercial, transportation, household areas, and compared to other, lighting lighting industry is a new era, and the lamp ACTS the role of consumption increase, the comprehensive needs of the market, urban, rural market can go hand in hand, build brand monopoly to stimulate the service quality.