Introduction: lamps and lanterns stores this year how to break through in the dilemma

Positive in the face of the LED lighting industry development the tempting cake, many investors choose to join LED lighting lighting stores, however, LED lighting in the more intense competition in the industry, at the same time under the situation of hit from electric business channels, lamps and lanterns stores how to shift to keep businesses, hold the world has become a primary thinking about its future development.

stores how to break through in the dilemma of lamps and lanterns: is the pace of development to go out, and to change or innovation of current field and business cooperation models, or make the Internet for the future development of new power. Let's take a look at some stores is how to try.

to sell as the center of the merchants alliance

for stores of lamps and lanterns, how to get to the businessman can get benefits in 'shopkeeper' is the largest and the first question to consider. In the process, not only need the government's strong support, more is the operator personal opinions and ideas of retail marketing. To this, some industry stores professionals once said in an interview: 'China merchants are, to keep business, prosperous business is to observe the world, in the current environment, keep the test more than farmland sells the wisdom, strength, endurance, confidence. 'Visible, in order to cope with the challenge of industry are emerging in the process of development and moment whether companies or stores are ready, to be tested to the best state.

it is known that the LED China kyushu city recently introduced a 'business alliance' development plan, the plan is LED China kyushu city as the center, put into stores all the merchants together, expand sales channels in the form of business resource sharing and network. 'Stores and businesses together to the mainland distributor meeting and other activities, not only save the merchants looking for dealers, give business facilities, also greatly improved the merchants in dealer (see article), is conducive to the later long-term cooperation. 'LED, said an official with the China kyushu city service consciousness single missing even today in the industry, stores will be able to put yourself in the to provide services to businesses, both retain business is introducing business good countermeasures.

the request of the ages:

in collaboration with the Internet era of the Internet, in order to more close to the pace of The Times, from all walks of life are in the direction of future development and explore the industry trend, how to use the Internet growing is the center of the topic. And the electricity is big trend in the development of industry in the future 'in the lighting industry has been accepted and acknowledged. Just, in such a moment change development on under the environment of new era, no one guiding beacon, who all can not sure on this road all the way forward. Everyone is at the stage of preliminary 'touch stone across the river', predictably, who was the first to reach the other side of success, who will be the industry leader in the development of times.

in fact, at present most of the lamps and lanterns of selling channels of the electricity suppliers is also holding the optimistic and positive attitude. Many stores, say, head of the development of electrical business channel to the impact of the store is not very big, on the contrary, stores can also use electricity power, and in the businessman prospects together and common development. View

experts unity is strength, the alliance will be industry trends LED China kyushu city marketing director Liu Mingtao

we've been looking for a kind of stores and businesses that are in accordance with the time development of new forms of cooperation. 'Business alliance' is our new cooperative relationship between has pursued in recent years, so far, participate in the cooperation of merchants can achieve long-term cooperation opportunities in the plan. In my personal view, stores, for the future development of the league would be a development direction, after all, the power of solidarity is considerable. Merchants alliance to distributor alliance is not without the possibility of things, as long as it is conducive to the development of industry, everyone will want to try.

for using electric business channels, we also is still in the preliminary stage, this is should be the tide of times development, the factory products together is the first step, the establishment of the network platform and its management are still need our late in work, believe in under the guidance of the signal, in LED, with the help of China kyushu city with one store in the future development of the industry can be expected. Do not need big

store, online marketing!

d assist vice President of the international chain dimension and wen-chun yu, executive President of the school of

the era of Internet, electricity channels of marketing have already penetrated into all walks of life, so whether lighting industry and other industries, with the development of the trend, online is the inevitable trend of market development. I think, the key is early and late do things; Early, it will be earlier opportunity, too late, is to follow suit. There are d professional brand O2O do lighting, electrical appliances with suning, gome, has the beauty lele.

this is telling us: electricity is big trend in the development of industry market. And follow in the footsteps of market trends, encountered difficulties, there's always a stumbling block, so how to marketing is all business leaders need to consider thoughtful questions. As for how to marketing people think: the key is the experience in the shop, do not need big stores, online marketing!

in the

lamps and lanterns of stores to counter attack, only has the innovation, the resources and services of a road, but the innovation is not easy, counter attack is not easy. Most comprehensive stores the same, the lack of 'leading enterprises to' ideas and modes of operation or old or 'adopt a new bottle', professional stores while win on the starting line, but the operating model is just standing on the shoulders of giants, innovative enough, typically through online union, expanding market capacity.