Interpretation of the future development direction of 'lighting' industry

At the beginning of the reform and opening up, when the free market economy was on the rise, in the ancient town of Zhongshan, the lighting lamps were like a spark. In this southern town, the prairie fire, coupled with the holding of the Light Fair, the lighting capital was settled! A huge lighting industry cluster centered on the ancient town has been formed! Merchants from all over the country and even all over the world gathered here, and the lighting lamps and lanterns went to the whole country and rushed overseas. At the end of the last century, there was a reshuffle in the industry. Some enterprises with forward-looking vision in the industry will introduce the channel mode of successful experience in fast-moving consumer goods, household appliances and other industries into the lighting industry, they choose to go out, abandon the original business model, start to set up branches and offices in various provinces and important cities, send business personnel to develop and manage the local market, develop dealers and retailers, the establishment of brand stores and dealerships has quickly established brand awareness and influence with small investment. The ancient town has also become the birthplace of many brands, with unlimited honor! Ten years later, the lighting industry ushered in a revolution of its own, that is, LED, a new type of light source revolution. Almost overnight, traditional incandescent lamps and fluorescent lamps became outdated products! LED has become the mainstream, traditional bosses and new forces compete with each other, and the competition for the market is increasingly fierce! At the same time, another revolution is also going on. This revolution is characterized by the reversal of the master-slave relationship between factories and users. This is the revolution of e-commerce to traditional business models! Almost every industry is suffering from the impact of e-commerce! The lighting industry is also deeply affected! Lighting, while facing its own internal new and old technological revolution and e-commerce, the new and old business model Revolution, risks and opportunities coexist, in this historical environment, it is to put some long-standing problems in the lighting industry under the magnifying glass! Lighting industry is a very special industry. Lighting is closely related to people's daily life, life and work, so its market is very extensive, with many market segments such as home, Commerce, Office, industry and landscape, there are hundreds of billions of market scale and tens of thousands of enterprise factories, but few enterprises occupy 1 market share. The market is scattered, although there is no monopoly, however, there are also many disadvantages of free market economy, such as serious homogenization of products! Low price and low quality competition! In addition, patent protection is almost ineffective for lighting, a non-standard product, which leads to the factory's carelessness and unwillingness to take huge market risks to develop new products. In order to obtain orders, we have to rely on price war to attract attention. Behind the price war, it often means low quality and homogenization. The industry has entered a vicious circle round after round! Finally wasted resources, hurt users, but also hindered their long-term development! These should be the deep-seated reasons for the chaos of the industry. In the current environment, most end users are very eager to buy good products with good quality and low price, and are more eager to buy more valuable products! Distributors, as a part of product logistics, also have many irreplaceable roles. However, in recent years, they are also facing various problems such as rising operating costs such as rent, labor and advertising, it is also a good product that urgently needs good profits! Therefore, good products are the cornerstone of the healthy development of the industry. Good products benefit users, dealers and enterprises! In order to make the lighting industry develop healthily, we must solve the main contradictions in the industry! However, in the current environment of great development of e-commerce, the main contradiction in the lighting industry is the low attention of end users to the lighting industry, although lighting is something they are very familiar! Most end users will only buy lamps when decorating, because they usually pay less attention, do not know how to choose lamps, do not understand the importance of lamps and lanterns, and only choose by price, as a result, many times the purchase is improper, which affects the work efficiency, affects the home mood, affects the customer's transaction, and affects the safety! Although the free market economy is unconstrained and can develop freely, it will also have natural selection and survival of the fittest, but it will also produce serious homogenization, low quality and low price disorderly competition and other drawbacks, therefore, the government's active guidance and regulation are also needed to enable end users to understand the functions and matching skills of lamps and lanterns, so as to enhance their value! Make the industry develop healthily!