Therefore, the overseas market has always been an important market for China Mobile lighting. However, in 2016, China Mobile's lighting export situation followed the overall lighting export environment, showing a significant decline, with exports of 1. 3 billion US dollars, down year-on-year, and exports down year-on-year. 6. It is a kind of commodity with a large decline in export value among lighting products. In general, according to the statistics of China lighting appliance association, the total output value of mobile lighting in China in 2013 was 38. $5 billion. 2015 to 58. 5. 5 billion US dollars, with an average annual growth rate of more than 17, and the output value has already accounted for of the total output value of LED lighting. In terms of export, China's export volume of LED mobile lighting products in 2015 was 25. 0. 8 billion US dollars, accounting for of China's total mobile lighting production. Therefore, the overseas market has always been an important market for China Mobile lighting. However, in 2016, China Mobile's lighting export situation followed the overall lighting export environment, showing a significant decline, with exports of 1. 3 billion US dollars, down year-on-year, and exports down year-on-year. 6. It is a kind of commodity with a large decline in export value among lighting products, and the overall foreign trade environment is not optimistic. ◎ Channel Interpretation: in June 2015, jinlaite began to enter the domestic market. At present, it has more than 30 general agents, more than 1000 prefecture-level and county-level secondary agents, covering more than 150000 terminal stores, it is gradually shaping its own brand in the domestic market. Entering 2017, taking saturation attack as the domestic market strategy, we will fully support the construction of channel outlets across the country, and the national tour product promotion conference with the theme of creating a win-win future for gold products will be kicked off across the country. Ocean King Lighting Technology Co. , Ltd. Channel Interpretation: Ocean King has been quietly cultivating its subdivision fields for many years, making its marketing channel very stable, with the gross profit of mobile lighting business reaching 70 per year. The company's sales model is mainly direct sales, through the industry division-Service Center- The three-level organizational form of the service department implements professional management for each sub-sector, and the direct selling mode mainly includes the stage of preliminary scheme design, process construction and after-sales service. At present, the company has 10 professional industry divisions across the country, with 122 service centers under the industry division and service centers covering many professional fields. A sales team of nearly 1,600 professionals across the country can be within 24 hours after the customer requests (72 hours under special circumstances) Arrive at the site to provide lighting services and shorten the time for customers to stop working due to lighting failures. Shenzhen kangmingsheng Science and Technology Industry Co. , Ltd ◎ Channel Interpretation: domestic sales are mainly sold by distributors, who all adopt buyout distribution. It is mainly based on provincial distributors, and some of them are distributed at the municipal and county levels. At present, the company's domestic dealer channels have covered most provinces, municipalities and autonomous regions. Foreign sales mainly obtain customers by participating in exhibitions, network platforms, business development and other means. Customers mainly place orders with the company according to their needs, and Kang Mingsheng receives orders for production, some traders place orders according to the product list and quotation sheet. Kang Mingsheng's products are sold to more than 50 countries and regions such as Southeast Asia, South Asia, Middle East, South America, Africa and Eastern Europe.