'Internet' LED development new model: E-commerce and intelligence

The disorderly and extensive growth stage of LED lighting industry has come to the end, and the industrial transformation is just around the corner. Under the tide of the Internet, many LED lighting enterprises are also seeking for integration with the Internet industry, whether it is channel expansion or business thinking, it is gradually engraved with the brand of Internet thinking. Suning president Zhang Jindong said, I never know what will happen to the Internet tomorrow. Xu Wenpeng, chairman of the board of directors of electric lighting, also pointed out that future enterprises cannot rely on a business model to go to the end. With the Internet's comprehensive deepening of production and life, domestic LED lighting enterprises are experiencing passive or active transformation. The LED lighting industry, which is in the period of channel and brand competition, gradually merges with Internet e-commerce and smart home, and embarks on a new road of transformation. As a LED lighting enterprise that has been cultivated for many years, industrial electric lighting has always maintained its first-mover advantage in LED application. Entering the internet era, the innovation of e-commerce mode has always been a topic of in-depth research and discussion in the industry, the new e-commerce model based on e-commerce mall launched by e-commerce lighting has become a banner in the industry. The traditional e-commerce platform has always been the weakness of constructing e-commerce platforms and flattening management to become a cardiotonic experience and channels. Although it is aimed at users of great orders of magnitude within the network, the promotion of individual brands is struggling, it is extremely weak under the enterprise products. The absence of offline experience services blocks a large group of consumers and is criticized. In this aspect, the industry and electricity mall has made a lot of innovations, among which the major highlight is the unique experience direct sales model, which integrates the traditional e-commerce and channel sales business model of the lighting industry, xu Wenpeng, chairman of the board of directors of electric lighting, said that while consumers are realizing online shopping, they can directly get the physical experience of goods in stores, bringing the experience of physical stores and the convenience of e-commerce, integrate and leverage each other to achieve offline experience, online transaction information sharing, and complementary advantages. At present, the experience head office of the industry power mall based on this model innovation has opened in Jiangmen, which means that the industry power mall has taken a substantial step from conception to landing. According to reports, the industry and electricity mall integrates high-quality suppliers of upstream products online, including lighting, intelligent products, digital electronics, hardware tools and other products, online and offline, with prefecture-level cities as the unit, the physical experience store system has been established. By integrating the resources of the physical stores and taking the terminal PAD shopping guide cabinet of the industrial power mall as the carrier, the limited business space of the physical stores is intended to provide consumers with unlimited product selection possibilities. Consumers can carry out practical experience in offline physical stores, making the experience generate purchase intention, and further arousing consumers' resonance through online sharing of more product information. At the same time, direct online purchase by consumers enables offline physical stores to achieve zero inventory, reducing the risk of inventory backlog of partners. Xiao Nanfang, general manager of industrial power lighting marketing, believes that the advantages of this model are obvious. Some people in the industry believe that the flattening of e-commerce platform management and promotion is a trend. The e-commerce mall has great expectations for the self-developed terminal PAD shopping guide cabinet. Xiao Nanfang believes that the platform and the merchants will be closely related, whether it is offline promotion or brand maintenance, A complete and fast evaluation and responsibility system will be established. The control flow chart and intelligence promote the expansion of e-commerce. Based on the future development trend and the consideration of the reserve force of the mall, the industrial electric lighting will take the intelligent home lighting control system as the future development strategy of the enterprise. Cross-industry technology, fashion and intelligent new products can make the platform compatibility of the mall more powerful, and intelligence becomes an action. In fact, at present, industrial electric lighting has initially established a complete solution in the aspect of intelligent lighting control system. At the conversation site, Xu Wenpeng, chairman of yipower lighting, demonstrated a series of intelligent lighting control based on mobile terminals. Different from the traditional LED dimming control scheme, such as intelligence, low degree of personalization, inconvenient regulation and other defects, the intelligent lighting control scheme developed by industrial electric lighting consists of mobile device APP software, WIFI router and intelligent LED lamp, which intelligently controls the light switch and adjusts the color tone through the mobile phone. The research and development of intelligent lighting products is definitely to meet the development needs of the industry Electric Mall, Xiao Nanfang said. In the future, electric power mall will also unite with members of Shenzhen intelligent equipment and wearable Association to regularly release new intelligent technology fashion products. These intelligent products ( Such as intelligent sweeping robot, smart watch, smart bracelet) The experience is stronger, the technology content and innovation are higher, and the experience can attract consumers' purchasing behavior. As an innovation in e-commerce mode, the platform needs to be recognized by the market, and channels are also the key. Industrial Electric Lighting has relatively high-quality dealer channels all over the country, but it is relatively weak in platform distribution. Combining with the traditional product sales channels, the industrial power mall will seamlessly graft the channels of high-quality distributors of industrial power lighting to the distribution and promotion of the industrial power mall, so as to realize the dual-track development of electric power stores. We are already exploring to realize the combination of existing distributor channels and e-commerce platforms, and bringing its business into the platform guarantee. Xiao Nanfang said that in the future, more than 1000 offline experience stores across the country will be the target of expansion, make full use of the original customers, teams, logistics distribution and other resources of its offline large-scale channels to effectively turn them into existing resource advantages. Xu Wenpeng, chairman of the board of directors of the industry, said that the LED industry is from the stage (Price competition)To the second stage (Capital Competition) The trend of transformation has come. Enterprises cannot rest on their laurels and should follow the trend. Whether it is the innovation of existing models or the exploration of new models, it is worth doing, relying on industrial electric lighting to build an influential e-commerce platform will also be an active exploration of the industry.