Innovation and breakthrough in LED marketing

When the traditional lighting market was fully launched, the bosses of Zhongshan Ancient Town earned a lot of money, who still had the mind to do marketing breakthrough and innovation? At this time, a first-line home lighting brand is far-sighted and comprehensively carries out market breakout work, such as taking the lead in setting up offices, taking the lead in developing channels, taking the lead in introducing specialty stores, and taking the lead in channel value-added services. In this way, in exchange for today's industry status. Similarly, when the current LED market is in chaos and confusion, it is more necessary to innovate and break through the LED marketing level. LED marketing breakthrough, no time to delay! Yong bing zhi dao one cunhu. Marketing strategies and tricks are impossible. I think that innovation can break through from the following aspects: first, the mode innovation of channel cooperation, such as manufacturer integration mode, shareholding system mode, mutual aid mode, joint venture company mode, etc. The second is the innovation at the level of channel extension. LED channels do not mean sales in traditional channels. In fact, supermarkets, hardware, township markets, engineering agency channels in related industries can all be sold. The third is the innovation of cooperation mode. The key to the failure of many building materials and home furnishing enterprises is that they do not have suitable talents. Relatively speaking, there are no suitable talents, there is indeed a gap between the industry and the talents in the home appliance or fast-selling industry. However, talents outside the industry do not understand the LED lighting market, which is also their limitation. Therefore, how to cooperate with professional managers who have the ability and understand the industry, we cannot simply adopt the mode of collecting money to work. The fourth is the innovation of channel development mode. The enterprises participating in this exhibition either develop the market with traditional centralized operations or stay conservative and wait for the former to get twice the result with half the effort, while the latter is conservative and less aggressive. In fact, in the digital age, precision marketing mode is a powerful weapon to develop the market. The fifth is the innovation of profit model, how to help dealers? How to introduce more scientific ways to make money for dealers. In fact, there are problems in the entire industry. Of course, there are many innovative methods, not limited to the above five levels. This article has the right to throw bricks to attract Jade. In the subsequent articles, the author will discuss the topic of LED marketing innovation in detail with readers in different categories.