In 2016, Midea lighting increased by 35 against the trend

by:ALLTOP      2020-01-22
Recently, Midea lighting's 2016 distributor conference with the theme of gaining momentum and making breakthroughs was solemnly held in Shunde, Guangdong province, guan Hongbo, general manager of the domestic marketing company, Cui Jianfeng, general manager of the lighting electric company, Li gefeng, director of the operation department of the domestic marketing company, Yan Song, manager of the marketing system management of the domestic marketing company, and Shi Zhipeng, head of the lighting of the domestic marketing company, attended the meeting. this time, recently, Midea lighting's 2016 distributor conference with the theme of gaining momentum and making breakthroughs was solemnly held in Shunde, Guangdong province, guan Hongbo, general manager of the domestic marketing company, Cui Jianfeng, general manager of the lighting electric company, Li gefeng, director of the operation department of the domestic marketing company, Yan Song, manager of the marketing system management of the domestic marketing company, and Shi Zhipeng, head of the lighting of the domestic marketing company, attended the meeting. this meeting. Excellent product managers and distributors from all over the country of Midea lighting attended the meeting to review the marketing road they had gone through in 2016 and made a panoramic outlook on the development road in 2017. Changes in the lighting industry environment and the price increase of raw materials have been impacting the lighting industry in 2016, making the situation of the lighting industry grim, but this cannot prevent Midea lighting from showing its brand strength. In 2016, with the joint efforts of all dealers, Midea lighting reached a growth of 35 against the trend throughout the year. At this meeting, Ma Qiang, the marketing department of Midea lighting and home decoration, reported on the market work in 2016 and summarized the data and ideas on market expansion last year. The four major product managers ( Wang Huaqiao, head of household products, Sheng Guoqiang, head of commercial products, Wang He, head of electrical products, and Jiang Lichun, head of light source products) The summary of 2016 and the Plan of 2017 were also made, so that the participants had a clearer understanding in the fields of home, business photos, electricians and light sources. At the meeting, representatives of outstanding dealers also shared their experiences. Among them, Zhao Lingming, the general manager of Jiangxi operation center, brought the second batch operation method of Jiangxi case sharing core county level; Shandong operation center Wu Chuanjun brought Shandong case sharing market to promote trade-in; Wang Jianjun, general manager of Henan operation center, brought the development of Henan case sharing professional channel monopoly area. Subsequently, Shi Zhipeng, the person in charge of lighting in the domestic marketing company, also made the annual summary of the domestic lighting sales and the work plan for 2017, and divided four key points: first, cultivate the habit of overfulfilling the task; Second, take everyone to make money together; Third, use channel construction to cultivate core distribution; Fourth, focus on opening brand awareness. This not only represents his personal point of view, but also the common goal of beautiful lighting. After that, Cui Jianfeng, general manager of lighting electric company, made a concluding speech, which made the participants more clear about the focus and significance of this meeting. 2017 is a year of opportunities and challenges, and it is also a year of great potential. This meeting not only further conveyed the strategy and marketing policy of Midea lighting to all dealers, but also defined the goal and pointed out the direction for everyone's development in 2017.
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