In 2014, the 14th lighting factory zhongshan lighting fair first day activity schedule

The agenda: the current position homepage & gt; The agenda 09:30 - 09:55 09:55 - signed Opening speech at 10:00-10:00 At 10:30 breakthrough? Die out? — — Traditional lighting enterprise life and death game, traditional because the arrival of the era of the LED lighting industry, the huge business impact, upgrading and transformation. , the traditional lighting companies threaten not to make money, light input output, didn't see the benefit for the hope. Not to be, waiting to die; Do, fuck. LED is a business, but also an era! Traditional lighting enterprise how to rush out of the canyon to the blue ocean? Speaker, famous lighting market expert Dr Qiu Jianwei overcome one by one to you, to run way to break through. The light of his plan for LED lighting, by general secretary hu jintao, visited. Speaker: Qiu Jianwei/general manager / 10: guangzhou milestone consultant co. , LTD 11 innovation marketing mode to expand the future business today, customer demand as the guidance, to value creation as the goal, has become the modern marketing theory innovation and the basic direction of enterprise practice. However, with the increasingly transmutation in consumer demand, marketing is also quietly change. In today's rapid development of market practice has proved that enterprise only to the product as the center, or simply to customers as the center of the marketing concept also be challenged. Facing the more and segment customer market, in the broad field of marketing, traditional marketing elements have been unable to meet the diverse needs of the customers, new marketing elements are plays an important role which cannot be ignored. Speaker: Liu Zuke/chairman/shenzhen south 11 - strategies for marketing management consulting co. , LTD 12:00 micro marketing era brand shallow communication lighting industry brand do you want to do? Branding is a waste of time and effort? Marketing has 18 years of actual combat experience, 11 years marketing management experience, a former midea group total planning, air conditioning original 'beauty bears' and' life could be more beautiful, the international management at the university of management, xiamen university, master tutor, school of journalism, Dr International wealth total planning overthrow magazine - — Mr Speaker Li Jinkui will analyze the importance of brand building for you, how to build brands and exactly how far is it from brand. Speaker: Li Jinkui/one collusion/chairman 12:00 - brand marketing planning agencies 13:00 13:00 - lunch 'Wave of e-commerce under the traditional lighting industry development of exploration and communication Tmall, jingdong, double 11, shopping festival, O2O, micro marketing, when these words appear in front of us, actually he has actually happened around us, bit by bit into the modern life, lighting industry in the tide of the e-commerce inevitably spread, information is convenient, the price is more transparent, the traditional retail business has become more and more difficult, the new business environment, according to how to transform the enterprises, the traditional e-commerce do you want to do? How to do? Zhao letter LED as innovative traditional lighting companies will share with you some insights. Speaker: Liu Qichao/sales director/guangdong zhao lighting technology co. , LTD. '- letter Most interconnected factory lighting marketing new mode of thinking, in 2014 China's LED market expansion are flawed, inoculation of numerous manufacturers channels, marketing, product change changes in a series of artificial crawl in the game. With the advent of mobile Internet factory, the industrial revolution brought about by the information age, will produce lighting marketing mode, refuse, on the sidelines, or hug, LED lighting enterprise should with what kind of attitude to meet factory new era? Lighting enterprise and how to deduce the factory era under the brand marketing strategy of the war? Lighting industry well-known marketing traders XiaoNa Mr. Fang to discuss with you interconnected factory lighting marketing opportunities and challenges, and the interconnection factory lighting marketing new mode of thinking, in-depth decoding. Speaker: XiaoNa party/marketing center general manager/fetch - zhongshan jinling lighting electric appliance co. , LTD O2O 15:00 mobile factory under the big trend lighting brand operation opportunity lei jun phone dead ten years ago, after do die, made at the point where success; Star do die earlier bento as early as three years, three years later do die, now do not early not late; It is time to give us the opportunity. Today, 'mobile factory O2O, opportunity has come, you know what that means! In the next decade, is the era of mass looting the business field in China, all still in the traditional brand operation mode of enterprises' silos' are likely to encounter with rob, who adapted to the opportunity, seize the opportunity of lighting lighting enterprises will be the biggest winner of this age, attaching importance to and hold 'mobile factories O2O the era have entrusted to our historical opportunity, the next winners, is you! Speaker: Pan Yongzhong/chief consultant/dare en 15:00 - brand operating agencies Extended dialogue marketing channels, brand building, product technology, whether these problems plagued your enterprise, industry marketing, brand experts at the meeting will be combined with the enterprise resources and capabilities of the realities, the depth of the one-to-one communication with you and plan out the enterprise the grand blueprint for the development of lighting lighting industry sustainable development are discussed. Dialogue guests: Qiu Jianwei/general manager/guangzhou milestone consultants Pan Yongzhong chief consulting/trainer/dare en brand operations Xie Jinxing/general manager/shenzhen Xie Jinxing planning agencies