In 2013, the mainland LED home lighting range will reach 96

Mainland LED home lighting market rises! Industry research institutions estimate that the annual growth rate of the mainland LED home lighting market will reach 96 this year, which is an obvious category for the growth of all LED Terminal lighting applications. It is expected that due to the rise of the home market, it will drive the mainland's LED lighting channel to be built as the key to the cross-Strait industry's offensive and defensive competition. According to statistics from the LED Professional Research Institute, the scale of the mainland's LED lighting market will reach 32. 4 billion yuan in 2013, with an annual growth rate of, of which the annual growth rate of the home lighting market is, the performance is better than that of commercial 24, industrial 28 and outdoor lighting 46, and the industry has entered the era of mass access. LED lighting companies on both sides of the Strait are actively engaged in channel construction competition, including mainland traditional lighting manufacturers Rex, OP, sanxiong Aurora and Foshan Lighting have all cut into LED lighting, taiwan's LED packaging plants, Yiguang, AI Desen and Dongbei, also entered the competition downstream. In addition, mainland LED packaging plants, mulinsen and Changfang lighting, also used LED manufacturing advantages to attack the lighting market. According to statistics, in 2012, the revenue ratio of mainland LED manufacturers to adopt the channel mode was less than. However, with the popularity of LED lighting products getting wider and wider, the sales channels of manufacturers can no longer be limited to engineering and export. In the future, LED lighting will be the same as traditional lighting, and those who have access will have access to the world. According to the strategies of the local traditional lighting brands NVC, Opus, sanxiong Aurora and Foshan Lighting in 2012, in order to avoid the direct impact on the traditional business, the proportion of their LED lighting products is still very low, therefore, the introduction of LED lighting product lines and investment promotion policies are relatively conservative. However, due to the gradual loosening of the lighting channels controlled by the four major brands of traditional lighting in mainland China, many dealers have turned to the emerging LED lighting brands in order to seize the huge business opportunities of LED lighting, however, mainland LED lighting rookies, including LED manufacturers such as Jason and Changfang lighting, have entered the terminal channel market with their cost advantages in packaging components and preferential investment promotion policies. In addition to the local traditional and LED background lighting factories in the mainland to compete for access rights, Taiwan's Yiguang, AI Desen and Dongbei also competed through local investment companies and strategic cooperation companies.