How to solve the problem of channel in front of lamps and lanterns of enterprises in China

The final feast, the last supper, more and more enterprises realize that who can master the most channels is the biggest winner. How to explore and solve the channels of the most realistic problem in front of lamps and lanterns of enterprises in China? Pointed out the direction of the multidimensional expansion channel is the way forward.

stores: from rising costs force

in recent years, China's sales channels of lamps and lanterns is concentrated in the stores, has a certain strength and reputation of the enterprise also to speed up the lamps and lanterns in the speed of the large stores. The in many major cities, incredibly, the red star us triumphant dragon well-known stores can see a lot of big brands of lamps and lanterns in the store.

have the personage inside course of study thinks, the brand choice of lamps and lanterns in the brand selling floor open stores, on the one hand is to use powerful appeal stores to build own brand influence; On the other hand also took into account the store environment, marketing and service system and so on easy to business operations.

but as stores rent is higher and higher, set up shop sells continuously, raw materials, logistics costs are also increasing. A rising tide lifts all boats, bring is the high cost of lamps and lanterns industry channels. In the lamps and lanterns and stores the relationship, the enterprise could be a few rely on the helpless. A brand manager of lamps and lanterns has said in an interview, 'if you put the brand positioning in the middle-grade, now home and red star triumphant dragon in the national chain, don't you into the store, your brand development path and the development of the channel is the block. '

independent stores: transformation direction of profit and the pressure of a double-edged sword

want to independent will gradually intense, more and more the lamps and lanterns of enterprise development will focus on the independent shop business and management. Some brands of lamps and lanterns chairman said: 'the standard store one is to improve service platform, 2 it is through the uniform price system constraints, the store's bad behavior. Through a unified system of quality guarantee and after-sale service of unified standard, and the public attention and supervision, this is what we want to make store mode. '

opportunites and adjustment, the development of the independent store like a double-edged sword, independent channel of economic and human costs will also be a test of the important factor of enterprise development. A lamps and lanterns industry veteran who said, 'compared with the single side sales, independent store profits are declining, so its charge booth to sales of higher than the first. Single side of the channel cost than sales divided by its single party this number. '

in today's society, a store need to labor costs are also on the increase. Also, for each store, support, training is also an important input costs. Unit number of high cost, the cost of sales high, seems to be channels to a vicious cycle.

tooling channels: important opportunities to join need to be careful

a lot of city commercial housing from rough to fine decoration housing gradually shift. Wallpaper products as household adornment material, more and more applied in the fine decoration engineering. Construction project has become a household building materials industry an important channel.

electricity business channels, expressive weak attempt to break through the

on emerging electric business channel, the enterprise's point of view of lamps and lanterns had obvious differences. No one know lamps and lanterns is semi-finished products now, need to go through a service into real products. The expressive force of electricity is relatively less, can't show, including material, details, installation effect the whole building decoration materials, electronic commerce has the limitation.

agree with one party thinks that electricity must be a new business model in the future. Channel chain like water, flow from dealers to terminals, eventually to flow to the consumer. Grasp the consumers' electricity consumption habit, will always be in accordance with the future development direction.

hydropower business channels, many companies began to try but now no one for a suitable for the development of the method and model. Still the family ( Beijing) Trade co. , LTD. , vice President of Jin Baorong think: 'e-commerce we have to try, but also study some patterns, including expression. We will break through the confine of show some, but also needs in the process of the future, the electronic commerce system of expression to achieve a breakthrough. '

the marketing mode of diversification is to further promote the benign development of competition. Rising costs of the channel and homogeneity of products and weaken the competitiveness of enterprises in the terminal market, therefore, to build a strong flat channels, offers a variety of types of experience may become the new direction for enterprises to upgrade transformation.

the lamps and lanterns industry competition has become more and more heated, after the product design competition, channel policy, terminal monopoly competition today, under the background of enterprise scale enlargement of our lamps and lanterns, sales have been on the agenda, the importance of the construction of channels are increasingly apparent.