In the country's Internet + dongfeng, solar street lamp manufacturers and many led lighting companies into electricity dealer market, in competition, industry began to led industry, is not a web site, set up a shop, do some promotion can make money, how to look like
in dongfeng, Internet, China, solar street lamp manufacturers and many led lighting companies into the e-commerce market. In the competition, industry began to led industry, there is no need to open a web site, set up shop, through the promotion to make money. How can one suddenly rise to achieve their sales targets? The author thinks that: first, the company and its products should have accurate positioning, determine their market advantages, find their own positioning in the market segment, the selling point of the so-called, and determined the differentiated competitive marketing model - — Product market research, marketing, product packaging, positioning, advertising content and form should be unique, unique, and reflect their own advantages, for example, our solar street lamp manufacturers can focus on the localization service, shandong electric valley intensive development advantages, etc. Secondly, according to the characteristics of the products and markets, overall planning, choose suitable for our product marketing model, carry out the network marketing. There are many network marketing platform, such as website, online store, microblogging, blog, BBS, field, tiny shops, etc. Enterprise how to comprehensive utilization of the platform to promote enterprise, sets up the enterprise brand image of the product, increase the exposure rate, thus improve the marketing effect, is an overall plan and careful design question, achieves the twice the result with half the effort. The third point is make full use of the interactive features of the Internet, implement the active communication with customers, take the initiative to find customers, and customers to establish good interactive relationship, the traditional distribution model. Four is to build a mature network marketing traffic lights brand professional team. The network marketing coverage is very wide. From the website construction and promote product sales and after-sales service, all need comprehensive planning, good effect can be achieved. Therefore, a cooperation tacit understanding, targeted e-commerce team is the foundation of e-business success in your work.