How to open the solar street lamp market in the countryside
Solar street light is a green and environmentally friendly street light product. With the development of urban and rural integration in recent years, the lifestyle and living style of rural residents have undergone great changes. Coupled with the advancement of the construction of new rural areas and the construction of civilized ecological villages, the application of solar street lights on the roads of new rural areas has become more and more common. Today, I will explain how the new rural solar street lights should enter the rural market more smoothly. If street lamp manufacturers want solar street lamps to achieve a good development in the rural market, they must develop street lamp products suitable for rural aesthetics. Because street lamps that adapt to urban street lighting methods may not be suitable for rural areas, we must adapt to local conditions so that they will not be The market refused. Street lighting products demanded in rural areas should not only focus on quality, but also price. Rural income levels are lower than those in cities, and rural consumers are mostly thrifty. Therefore, we must take into account both internal and external factors when pricing products. Factors, it is not possible to price the lamp only by the production cost, and it is necessary to measure the market demand. Try to make high-quality and low-cost products as much as possible to win the favor of township consumers. The rural outdoor lighting street lamp market is relatively widely dispersed, and commercial outlets are relatively sparse. Therefore, production and operation can cooperate with local commercial enterprises to establish a direct sale of its own through a series of forms such as franchise sales, agency sales, and agents. The system or the commissioned agency system, so that by setting up a marketing team in the countryside familiar with the characteristics of the countryside, they can indeed meet the actual needs of the countryside. The transportation of products in the countryside is more difficult. If it can be realized Delivering to the countryside is a relatively good way of marketing. As for new products like solar street lights, they may be unfamiliar in the countryside, and they may feel that this product is not very reliable or repellent. Therefore, if a company wants to open an intersection, it can also try to let one or several households Households and residents first implement it, so that everyone can feel the benefits and convenience brought by the new street light products. Only when the villagers get the personal experience, the rural consumers will trust it.