At the end of the year, many bosses will complain that there are no new tricks and new models this year, otherwise there will be better and more business. Don't think that LED has to have a new way to live. The foundation of the enterprise is not solid and the physique is not perfect. Even if you have a chicken blood for a while, you will collapse faster after a while. The so-called virtual is not replenished, and the following five virtual are not supplemented at the same time. No matter how good or new the model is, it is just a cake. One is guilty. The business positioning and goals of bosses and senior executives are often uncertain, especially in the LED mixed situation, the pattern can not be seen clearly, and the trend can not be judged. The ideas are changed every day; Not only myself, but even the subordinates are passive. The other side of guilty is the great leap forward of the goal and the extravagance of the goal, which is out of its own ability and resource constraints, and also deviates from the natural law of market growth. The second is physical weakness. Many transformed LED lighting companies lack independent organization, assessment and incentive mechanism. The lighting business is grafted and parasitic on the original system, sharing internal resources, but the result is often a fantasy. this is like a bloody heart that also scores the function of the kidney that carries away urine, which is extremely unlikely. Even if there is an independent system, the structure is unclear, the responsibilities are unclear, the position is incomplete and the process is poor. There is a system but it is not perfect, either incomplete or disabled. The third is kidney deficiency. The company's essence and Yang are insufficient, lack of fighting spirit, lack of passion, from top to bottom, dead. Many companies have a strict assessment system, but they often turn the company into a cold company, no human touch and no enthusiasm. Marketing is practice, and people are Productivity. This is different from scientific experiments that can produce results without continuous passion. The fourth is blood deficiency. The company lacks competitive advantages and deposits. It is a three-no enterprise without sufficient technology, resources and funds, and lacks power and energy for progress. Even the product section that must be required is also lacking in lineup, combination and level, and lacks the ability and capital to update products. In the fierce market competition, there is a lack of killer and effective Aerobic blood delivery. The fifth is qi deficiency. No idea and no ability to fight a protracted war. In the past two years, there have been many short-lived companies in the LED lighting market. This kind of company with shortness of breath and deficiency of Qi sometimes does not really lack strength, but does not know how to be lucky and powerful. market movements did not happen at good times and good places. The virtual is not replenished. Any enterprise with dreams should first self-examine, timely judge and make up for the weakness, and have the foundation of the new living method next year.