How to crack the lamp ACTS the role of marketing organization dilemma

Symptoms: enterprises need marketing organization to implement a series of marketing action, but the lighting companies tend to find the existing organization doesn't really change. Is common industry sales personnel is not stable, the phenomenon of sales team is very difficult to build. Diagnosis: establish function

symptoms: enterprises need marketing organization to implement a series of marketing action, but lighting companies often find existing organization doesn't really change. Is common industry sales personnel is not stable, the phenomenon of sales team is very difficult to build. Diagnosis: a functional organization is a functional purpose and achieve the purpose of the necessary resources to support. At present many enterprises to establish marketing agency faces two big problems, LED street lamp, namely enterprise level of understanding of the marketing function level and the present situation of human resource limitations. Human resource dilemma in personnel recruitment, stability and supervision to three aspects. Prescription: solve recruitment difficult dilemma, on the one hand, need to develop a reasonable salary level, through the professional manpower agency recruitment, on the other hand, enterprises should also be considered to an essential feature of a high-quality talent is the focus in big cities, reluctant to township enterprises in reality, due consideration to the marketing strategic decision center moved to big cities. Stable to solve difficult predicament, we should strengthen the management of human resources, such as hiring senior human resources manager, implement standardized recruitment selection process, improve the stability factor of entry personnel, reduce number lost, on the other hand, formulate reasonable task, commission and index evaluation systematism salary system, fully arouse the enthusiasm of business people, working for sales staff to provide good material basis. Solve the supervision difficult dilemma, from you to improve the overall management level of marketing, to the management of personnel into the scope of the appraisal of middle managers, promote the supervision and management of the sales staff. Through comprehensive treatment, can completely get rid of a sales organization existing shortcomings. Key words: organizational purpose, human resources, marketing function