How to crack the lamp ACTS the role of marketing advertising dilemma

Symptoms: every enterprise have or are put in the various forms of advertising, but will not be able to change consumer unfamiliar situations, dealer saw the AD would come, but may not buy. Profits are less, the more into the greater the loss. In advertising form to

symptoms: every business or is on the various forms of advertising, but will not be able to change consumer unfamiliar situations, dealer saw the AD would come, but may not buy. Profits are less, the more into the greater the loss. In advertising form advertising spending is high, the use of celebrities often simple think is the best. Diagnosis: advertising is a communication process, transmitted to who, what, how is need scientific planning. Most of the lamp is acted the role of corporate advertising is to call the dealer, in the present market situation, the advertisement is unable to play their role. Advertising strategy including delivery, route, etc. In the choose to use a celebrity or a mascot is a route strategy problem. Went to a town, remember the liu guoliang, but how also can't remember the sports star in the advertising for who. This advertising strategy focusing on by star popularity, without the benefit of the star and products associated, finally became advertising star. Prescription: good advertising strategy premise is: a, have accurate brand positioning, clear target group; Second, the appropriate advertising performance; Three, hire a good advertising company to make high quality of the advertising creative. To promote the brand management ability, comprehensive LED street lamps, implementation of brand management, to thoroughly get rid of the dilemma of advertising strategy. Keywords: transmission technology, target, not a market is the same way, only the change of the market is a constant. Lamp ACTS the role of enterprise in the marketing dilemma will be gradually solved, and the new problems will appear again, more than ten kinds of dilemma is only in the past the summary of the problems arising from the frontline marketing, may be some inspiration for some lighting company. But at the same time we must be clearly aware that lamp is acted the role of the increasingly fierce competition of the industry, especially the lamp is acted the role of marketing, the development of the competition.