How to break the lamp ACTS the role of marketing strategic dilemma

Symptoms: lighting the circumstances of the don't understand the external environment of the enterprise, especially don't understand the competition status of each lamp factory, see any lighting products to sell, immediately put into production, completely regardless of the enterprise existing positioning, product positioning and consumers play a short-term lift pin

symptoms: lighting the circumstances of the don't understand the external environment of the enterprise, especially don't understand the competition status of each lamp factory, see any lighting products to sell, immediately put into production, completely regardless of the orientation of enterprise existing products and consumers, hit the short-term sales, regardless of the long-term business development plan. Instead, closed, short line operation results are often rapid development system of lighting is not a product, there is no clear business line, and a low-level vicious circle, cause huge waste. Diagnosis: if a year's plan is considered an enterprise business strategy, strategic planning is used to solve the problem of enterprise 3 ~ 5 years of development, it is obvious that a is developing, one is the long run. The emergence of the so-called dilemma, LED street light, it is a lot of lamp is acted the role of enterprise in the business is only in more attention to short-term marketing performance, rather than focus on how many companies at this stage in the production of the same kind of style of the lamp, how big is their production, in the face of such market situation you should do what kind of a long-term plan? How high their sales targets to achieve? Once appear the same lamp is acted the role of a large number of supply, price, customer for malignant competition means such as follows, because product sales in the receivable to shrink, and vicious circle, enterprises increasingly trying to want to get back in the short term, so pay more attention to short-term behavior. Prescription: companies need to have a clear strategy, especially the consciousness of the marketing strategy. Marketing strategies include: probe ( Market research) , segmentation, Market segmentation) , priority ( The target market) And positioning ( The market localization) 。 Current lighting enterprise the core problem is the lack of consciousness of the overall strategic planning and technology, should change this kind of 'in what hill song' extensive management consciousness, according to their own resources conditions of the enterprise to develop a scientific marketing management strategy, and implementation of serious and sustained.