How hot is the LED light source market?1

Looking back at the LED lighting market in the first half of the year, it can be said that the ups and downs of the group are fearless. The LED light source products mainly composed of light pipes and bulbs have become a barometer of the market conditions during the replacement period. Based on the lack of consumer cognition, the form of the product can be said to be 'changing the dressing without changing the soup'. On the LED bulb, it is basically aimed at the replacement of traditional 40W and 60W bulbs, while on the LED daylight tube, it has the same specification as the traditional lamp tube, which is 0. 6 m, 0. 9 m, 1. 2 m, 1. T5 and T8 such as 5m are more popular. However, this has caused concerns about homogenization. Merchants respond to LED lighting products. The hot spots in the market are more 'singing opera' between manufacturers, while the beautiful images of LED are more hazy shadows in the eyes of end users. The high cost of market education has prompted manufacturers to use the style of traditional lighting products for production and sales, and the products will not be changed for 'core'. The homogenization of the appearance makes the price factor more and more prominent, and the price war area is hot, and the low price is popular. In order to get rid of a single product form, enterprises have racked their brains. After Philips and Samsung exhibited smart products last year, many domestic manufacturers have launched smart LED bulbs to attract the market. 'Intelligence' has become a popular selling point for mainstream products such as bulbs, and has gradually become another homogenization in the industry. The sluggish environment and overcapacity in the industry have made the transition from the traditional lighting era to the LED lighting era full of more variables. According to industry insiders, in the downstream distribution outlets, even if it is a specialty store, it is difficult to guarantee that only one brand product is made. For the richness of the product, the merchants usually sell other bulk goods, and the proportion is 30- Between 50 and 50, while price has become the main factor, which has become the living space of many small enterprises. Although the positioning of merchants is different, merchants who like cheap still account for the majority. Under the background of channel diversification, the rise of e-commerce plays a role as a price transparency platform while selling things. On Taobao's page, almost all LED's world, '6 yuan postage' and other thriller words give people the feeling of 'moral integrity', but many of them are worth noting in price. and 16W1. 2 M light pipe, for example, the general price is 25- Between 30 yuan, the price of similar products is around 35 yuan. In the era of LED lighting popularization, when enterprises enter the LED lighting market to tackle the channel, bulb and solar tube products play an urgent role. With the help of the impact of mainstream products such as bulbs and solar tubes on channels, it will pave the way for the popularization of other products. Because it can be applied in the fields of home lighting, commercial lighting, office lighting, etc. , many enterprises 'prefer' LED light source products such as bulbs and solar tubes, which are difficult to distinguish at the moment. Mainstream products such as LED bulbs and day lamps are widely used in home lighting, hotel lighting, commercial lighting, office lighting, public lighting and other fields. In the early stage, the market is gradually expanded through engineering channels. with the opening of the civil market, it will be the general trend to penetrate through circulation channels, and direct stores, specialty stores, distribution outlets, etc. will be carried out in an orderly manner. In the downstream LED light source market, there are capital inflows, new brands joining, old brands working hard, small, medium and micro enterprises surviving, etc. The whole industry presents primitive ecological competition. In the light source market pattern, it is still difficult to distinguish between the emperors and the civilians. On the whole, traditional enterprises are relatively conservative, such as Opal and Buddha photos, while new brands are more active, such as mulinsen and Yiguang. The new brand is in the stage of channel construction, so there will be more voices, representing the offensive side, while the traditional enterprise channel has been formed, in the state of preventing Channel loss, representing the defensive side. Despite the rise of the overall solution trend, the market is still loved by many large enterprises through the use of single products such as bulbs and solar tubes as the main products. In the light source market pattern, the 'all-star' lineup of traditional brands and new brands has made the industry a lot more lively.