How do small LED brands survive in the market?

In the actual marketing practice, big brands always take many advantages and encroach on or even swallow the market share of small brands. It is not easy to divide food from their mouths. seizing their market share is a difficult war. But we also have reason to believe that no big brand is strong enough to completely monopolize the market. Small brands can't fight bravely and can't fight fiercely, but they must know how to fight. Relying on selling points in the early stage and relying on comprehensive competitiveness in the late stage Wu sanchun, deputy general manager of Fuxing Group's marketing, needs a long process for the development of small brands, especially in cultivation, small brands still need to be strengthened. A brand wants to grow from small to large is not achieved overnight, which requires a long development process, especially the important thing to do at the beginning of the establishment of a small brand. I think it is necessary to find a correct position. the key is to find the product positioning. We often say that it is large and complete, small and specialized, so small brands must establish a small and specialized product positioning, try to extend the products to the subdivided areas, and find the right categories to do fine and specialized work. it is also necessary to make the products different from the characteristics of well-known brand products, so that the products can have selling points and be competitive. Of course, it is still impossible to make products blindly. You still have to persevere in quality and service, so as to attract repeat customers and absorb more customer resources. Small brands should learn to be a supporting role. Aokeshi lighting marketing director Yan Yunshan is a good show. Not only the protagonist must be brilliant, but the supporting role must also perform well in order to win the full House. However, there are always times when the protagonist has let the supporting role grab the limelight, because the supporting role is more careful to make us applaud. Everyone is eager to be the protagonist, so small brand products are also eager to build their own channels, and their own stores are everywhere, but if you want to stand in front of the stage and be the protagonist, then invest a lot of money and energy, however, the market share that has not been won is not worth the loss. Some brands have chosen such a market strategy, and they can do big business as a supporting role. Although the advantages of small brands are getting smaller and smaller, and the living space is gradually being compressed in some corners, every small brand will have the idea of being outstanding, and to realize this ambition, I think small brands have to keep up with the development of the times, keep up with the trend of market changes, and do a good job in themselves from a small place, do a good job in products, and improve the cost performance of products from price positioning to product stratification. slowly improve their competitiveness. Even if you play as a supporting role, you can make your play more popular.