How do LED lighting companies welcome the new era of OTO

How LED lighting companies are welcoming the new era of OTO Under the setting of traditional channels, the main function of physical stores is sales. The number of lamps sold locally determines their survival. Limited by time and space, the sales of physical stores can only be traded within a few hundred square meters or at most thousands of square meters. This is not the case under OTO mode. Through OTO, companies can extend their tentacles to every corner of the world without having to wait in the store. When the cold bench of the physical store gets harder and harder, OTO companies have already received a large number of orders through the Internet. In view of this, physical stores must realize functional transformation in time to adapt to the needs of the OTO model. In the eyes of many manufacturers, the benefits of OTO are obvious, but it is also a double-edged sword-a huge impact on traditional channels. After many years of development, many companies have formed their own stable channels. The introduction of the OTO model may cause damage to them. As mentioned at the beginning, the worry-free, and Hongguang lighting, at the beginning of the OTO operation, it will also affect the dealers and Physical store sales have a big impact. In addition, a series of issues such as product structure, price system, and management will gradually emerge in the process of implementing OTO. In view of this, some experts even call the current road to OTO breakthrough in the lighting industry as the 'fight of trapped beasts'. The emergence of enterprises is in sharp contrast with the reality of immature models, creating the dilemma and confusion of OTO in the lighting industry. The online and offline linkage of OTO is not only a problem of order conversion rate, but also a problem of local service. After a customer places an order online, how to deliver it? How to install it? How to solve a product problem? At this time, the role of the physical store becomes prominent. The physical store will serve as an offline experience store under OTO, providing consumers with more detailed services. The offline experience store not only saves consumers the logistics costs, but consumers can also pay after seeing the goods on the spot. If you are not satisfied, you may even return it for no reason. If the product is damaged in the logistics process, the staff can go to the door for identification, repair or exchange in time. Therefore, besides service, it is also service. The maturity of the OTO model will be concentrated on the breadth and depth of services. In the future, commerce will become a large service industry centered on communication, communication, interaction, logistics and transportation, installation, maintenance, and cleaning. Traditional trade profits will become lower and lower, and the profits of large services will become higher and higher.