Data analysis shows that at present, the marketing methods of most traditional enterprises in China are very limited. The development of the internet has spawned the popularization of e-commerce. The effect of network marketing on the terminal sales of enterprise products, the promotion of brand awareness and the expansion of channels has gradually become prominent. With the continuous warming of the Internet and e-commerce, many traditional enterprises have started e-commerce. The network marketing methods and strategies of traditional led enterprises may give us some reference. Perfect network marketing system LED enterprises should have a set of perfect network marketing plan before carrying out network marketing, so as to be targeted in the rapidly changing network environment. When conducting online marketing for hundreds of registered enterprises in the platform, the advertising, keyword optimization, soft text promotion and special reports are used to promote enterprises and products. The targeted delivery of business opportunity information greatly improves the possibility of potential transactions and realizes accurate marketing. Choose a professional marketing platform, and make enterprises and products known to the industry and the public through network marketing. Because of the professional focus, on the led trading network, most enterprises have achieved a sales growth of more than 200 through online marketing. Network marketing should undertake the core marketing promotion work of an enterprise. Many led enterprises not only lack ideas, but also need professional marketing platforms. Provide relevant information and plans about led to complete online marketing with customers. With a professional marketing team, not all traditional led companies are suitable to establish their own network marketing team. It is advisable to use a professional team of a third party to carry out a series of work such as market promotion, brand communication, and investment promotion. It is unrealistic for small and medium-sized led enterprises to independently build marketing teams. High labor costs and advertising investment will affect the revenue development of the entire company.