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How do LED companies seize market opportunities?

Looking forward to the prospects of the LED industry, everyone is very confident. Ten years ago, the output value of LED in China was 9 billion yuan. Last year, the market scale of LED in China has exceeded 200 billion yuan. 100 of new outdoor projects are LED lamps. hunan, Anhui, and Shandong provinces have successively launched policies on LED applications, and it can be said that the prospects have been rolled out. Indoor lighting, an increase of 86. 65. In the face of such market share and market capacity, how can LED companies get a share? How to locate? Traditional criticism channels? Zhu Bingzhong said that he has taken a different path from others in the field of engineering, and has gained a lot of experience and resources in the process. So far, qinshang Optoelectronics firmly believes that the engineering replacement market is a promising market segment in the future LED market for 2 to 3 years. For example, hospitals, schools, community parking lots, supermarkets, and parking lots in stores, these owners will not take the initiative to find manufacturers to buy lights. They just said that there are lights in use, why do you want to change? As an LED enterprise, it cannot wait. It needs to jump out of this market and take the initiative to break through this market. Therefore, we need to find a way to break through the user market, which is especially popular in the market. How to grasp the LED lighting replacement market? For example, the power of funds, users will not pay for it, only rely on external forces, external funds to do this project. Zhu Bingzhong pointed out that in fact everyone has good network resources and market resources. What is more needed is the product strength, because the replacement market is not an ordinary home consumption market, which may require a long maintenance and good after-sales service, and then a business model is needed to solve various problems. Resource integration and industry-university-research cooperation, many projects require enterprises to have good strength and research and development strength, which is the integration of resources in research and development. China has invested in universities and research and development institutions in the field of technology. It is difficult for these universities and research and development institutions to industrialize with the market in terms of technology and theory research with state funds. Enterprises cooperate with universities and directly pick up their research fruits for industrialization. directly bring economic benefits. In addition, intelligence is also the trend of LED lighting development in the future. From smart lighting to smart city is the business that many enterprises are currently carrying out. Zhu Bingzhong believes that under the concept of smart city, smart lighting technology is very solid, and technology is combined with the big environment of smart city. The large network of smart cities is the street lamp network, which is spread all over the city. The technology of smart lighting is embedded in the network transformation. Including street lamp leakage test, leakage monitoring, public security monitoring system, traffic lights, sewer water level test, PN2. 5, temperature, etc. , can be implanted through the network street lamp network. At present, many smart cities are stuck on slogans and are still difficult to realize. In fact, indoor lighting has a smart home control system, also called smart home, which can only control the home. Zhu Bingzhong believes that a very good design, platform-based design, through the platform of the light engine, enables products of different specifications to be quickly combined through the replacement of different housings to form standardized production. reduce costs. Of course, this product itself increases stability through downward convection. Zhu Bingzhong also gave his own views on the innovation of business model. He believed that only with products can we talk about business model, factory incubation plan, 100 cities and thousands of stores plan and EMBT business model. The continuous introduction of these plans has also been recognized by the market, so that the brand has been well spread in the market.

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