How can LED enterprises find the market tipping point of intelligent lighting?2

In October 2012, a scientific and technological lighting enterprise held an investment promotion meeting in Guangzhou and launched a series of LED intelligent lighting products. Customers can choose any light color or colorful light environment to create different atmospheres according to different places. implement different scenario modes. The company has proposed a grand goal of opening nearly 5000 direct stores and selling 100 billion yuan. However, in October 2012, a scientific and technological lighting enterprise held an investment promotion meeting in Guangzhou and launched a series of LED intelligent lighting products. Customers can choose any light color or colorful light environment to create different atmospheres according to different places. implement different scenario modes. The company has proposed a grand goal of opening nearly 5000 direct stores and selling 100 billion yuan. However, the ideal is full, the real bone, its products can not be sold and the loss is serious, forced to withdraw from the market. In August this year, we went to Dongguan to visit a pan-home platform service company that launched a variety of different product sets. During the period, we suddenly turned off the lights in the conference room. After the adjustment, it flashed repeatedly and then went out. The salesman in charge of the reception constantly explained that there was something wrong with the intelligent system, which was produced by a well-known listed company in China. So far, there is no well-known LED intelligent lighting brand in the market. In fact, the above cases can explain that there are still many ways to go before Intelligent lighting can be accepted by most consumers. The specific reasons are as follows: intelligent product quality. The market is product-oriented, and the product is quality-oriented, and the quality is not good. Even if the product is intelligent, the market will not accept it. Intelligent product standards. Since there is no uniform standard, each manufacturer is fighting for itself, consumers cannot identify, and the market has not yet formed a consumption power. Intelligent Service system. Because intelligent products have high requirements for experience services, if services cannot be provided in place, products can only stay in concept. Intelligent market demand. The purpose of intelligence can be energy saving, environmental protection, safety, fashion, etc. , while some manufacturers produce intelligent products only for intelligence and intelligence, away from consumer demand, failure is inevitable. The concept of intelligent lighting came into being more than a decade ago, but the market has been difficult to scale. To this end, who can find the market explosion point and seize it in time, who will become the early market winner.