'Household' channel tends to diversity or into LED lighting breakthrough

'Household' channel tends to diversity or into LED lighting breakthrough 【 The text/LED lighting channel Lv Qiujia 】 High LED Dr CEO jack zhang once said: 'household lighting market is expected to usher in the year, perfect channel layout will become the key to enterprises to preempt the market'. At the beginning this year, LED lighting sources of plunder powder filled it. Increase the dealer meeting, members of let a person admire in the heart the dealer sign the bill data, seems to be declared with this year's outbreak of LED indoor lighting market has entered a period. LED lighting channel expansion has come to a critical turning point, the traditional lighting companies busy restructuring channels, cooperation of cooperation, annexation of annexation; Spelled a life emerging LED lighting companies in consolidation characteristics, spell price, hope to be able to break through in this battle. And in the terminal market, joint marketing also become an important channel dealers actively. In may this year, chengdu love fort lamp lighting city and gold house lighting city was held large group activities, general LED lighting products and ceramics, household articles for use such as floor tile, wall paper means of cooperation, common open sales channels. 'Large group we are not held for the first time, consumers can a station buy neat, of course, the effect is very good. The relevant person in charge of 'love lights fort said. Not only that, the newly opened stores in chengdu - — HuaHuang household Mall, have realized the arrival of the age of the household, sell all the household products, including LED lighting products. In the Shanghai market, LED lighting product already on the super and household items. The relevant person in charge of a large supermarket in Shanghai is introduced: 'the LED lighting products belong to the household articles for use of this category is in order to make consumer is buying household products at the same time, constantly know LED lighting products, through this kind of subtle influence, let consumers have a further understanding of LED lighting products and experience'. 'Home' this concept has been quietly affect terminal market marketing model. By high LED on July 10, 2014, China ( Guangzhou) International building decoration fair co-hosted the '2014 China LED lighting industry with extensive household crossover summit will be held in guangzhou pazhou Canton fair pavilion. Then, LED lighting and furniture, building materials industry bosses will be how of LED lighting products and the integration of the household is better in more depth. No. 1 is known as 'Asian building materials' (the 16th China Guangzhou) International building decoration fair ( Hereinafter referred to as 'guangzhou building expo') On July 8, 2014 - 11, China import and export commodities fair exhibition held in guangzhou. The guangzhou building expo exhibition area of more than 340000 square meters, covering integrated home area, the whole wood decoration exhibition galleries, chest, the kitchen exhibition galleries, doors and Windows, building decoration hardware exhibition, WeiTao exhibition, exhibition and stair exhibition galleries, decorative glass, glass technology, machinery, equipment, tools/accessories and materials exhibition galleries, smallpox condole top, wall decoration/wallpaper, cloth art/soft package exhibition, wall decoration/wallpaper, cloth art/soft package area, etc. , has more than 2200 companies. LED this exhibition will be the one. L25 in 2 hall of enterprises LED lighting field joint shows the latest products, LED indoor lighting to help businesses expand channels of domestic outfit and tooling. The summit, in addition to explore how fast merging household LED lighting system, will also discuss the most closely watched the wave of e-commerce and mobile Internet. Mobile e-commerce is driving LED lighting marketing model of innovation, the traditional off-line marketing model is hierarchical agency is broken, new marketing idea and strategy will appear. Philips, leishi, op, frequently on the photoelectric, oblong, the sunlight illumination, mitsuo aurora, levy photoelectric and other famous brands are strong in Tmall, some very optimistic sales of LED products. But online, LED lighting products, sales channels have not real and the integration of home products. Offline group-buying activities in some sense applies to online. 'Can choose season in decorating, major promotions, online stores sell lamps and lanterns and sell household products stores put their cooperation brand link, it will have the effect very much. Sharp 'zhongshan silicon photoelectric soap operations director, told reporters. 'But to do online bank is one of the biggest challenges facing, the bad efficiency assessment, how to reasonable distribution of interests, is the most concern in group-buying business. 'Added soap is strong. Thus, how to establish better cooperation with distributors model, build a more stable relations of cooperation, this is the manufacturer must be thinking of problem. Distributors, meanwhile, also need to follow the market trend, especially in electronic commerce must adapt and changes in the mobile Internet driven. 'Home' has become the next breakthrough LED lighting enterprise, LED lighting enterprise as long as make full use of resources across borders, so small businesses can also be used to break the market place; And superior enterprises are more likely to create belong to the LED lighting of the era of household brands.