Household act the role ofing to upgrade to lighting atmosphere and light and shadow

With the continuous improvement of residents' income level and the continuous improvement of quality of life, people began to pay much attention to household lighting decoration. Initially, the consumer the function of the main consideration 'lighting lamps and lanterns of choose and buy, consumers now pay more attention to lighting lamps in the bedroom atmosphere and created by light and shadow. Consumers not only demand of lamps and lanterns to decorate a style to bring out the best in each other with their, also calls for lamps and lanterns has many characteristics, such as environmental protection, energy saving, personality, fashion.

high housing prices, busy city rhythm, also let the consumer consumption idea have quietly changed. Price is no longer the people decide to buy the only condition, people in the hope to buy genuine products at the same time, also hope that the store can provide lighting design, installation, maintenance and other services. The market of lamps and lanterns, heavily built around is exacerbated by traditional lamps and lanterns is Shared with competition.

at the same time over the years the real estate industry boom led to the rapid development of modern residential lighting industry in China, a huge residential lighting consumption market attract more capital, and even some of the domestic well-known home appliance enterprises are. Above all, the traditional lighting industry manufacturers how to carry out strategic adjustment in response to the fierce market change? Traditional lighting sales channels and how to develop? With these questions let's take a look at the international lighting giant Panasonic electrician national store conference held in Beijing.

the meeting held in wuzhou hotel still attracted more than 300 came from Panasonic electrician stores around the country and several well-known domestic media to attend. By panasonic electric co. , LTD President hiroshi tanaka one, each enterprise headquarters many high-rise fire attendance can be seen that the multinational giant's emphasis on the meeting.

Panasonic electrician is put forward at the meeting himself in the next three years the commodity strategy and channel strategy. Goods, will further exert oneself at the same time with strong residential integrated advantages of lamps and lanterns and switch socket, absorbing dome light is panasonic's traditional strengths, in addition to continue to strengthen in the future, should strengthen the combination of functional and decorative high-end decorative absorb dome light and crystal lamp, flower lamp, floor lamp, new home LED lighting, and so on, complete the housing the upgrading of lamps and lanterns.

channels, Panasonic electrician proudly announced three years, will increase the stores from the current 300 to 1000, and complete the existing stores display upgrades and services, and the unqualified stores are eliminated, ensure that the goods the fastest the most excellent safely into consumers' hands. To complete the upgrade activity, Panasonic electrician specially hired in the aspect of construction and operation of shops very professional is the village of technology club and send marketing consultancy, achieve real professional strong combination.

multinational enterprises as soon as possible for the shadows of the 08 the world financial crisis, have accelerated the pace of expansion in the Chinese market. They are not content with only the level of coastal cities, the expansion of their eyes have on traditional domestic enterprises strong even in the middle of the western region. Panasonic electrician at the meeting of the market will develop for Midwest switch socket products as well as the market layout strategy is important one annulus.

there is no lack of market has never been followers, new market situation, Panasonic electrician in the success of the new strategic plan? Whether this will drive the domestic residential lighting industry reform orgasm again, we are waiting for the answer. From the participating stores represent excited expression and a warm discussion, you can see that the conference is not only a Panasonic electrician high-profile announced officially over the next three years strategic plan of the conference, but also a successful channel mobilization meeting. Has become a Panasonic electrician lighting stores more than 200 monopoly stores, more like a spark of Panasonic electrician sow.

Sophy

of China building materials the first network