High sensitivity to Chinese products LED the market: prices in Thailand

Southeast Asia important market for LED lighting, with rapid economic growth in recent years, the national infrastructure construction investment increased, plus demographic dividend, increasing demand LED lighting. According to statistics, the southeast Asia lighting market size of about $5. 1 billion in 2016, the LED lighting market is about $1. 9 billion.

Thailand lighting market occupy the important position in southeast Asia, which accounts for about 12% of the overall lighting market, the market size is close to $800 million, and expected annual compound growth rate approaching 30% between 2015 and 2020, is a Chinese LED companies do not miss the potential of the market.

the government promote energy conservation, drive LED lighting market

LED lighting market momentum in Thailand mainly come from government investment and policy, the Thai government promulgated since 2012, when the energy efficiency development plan, the goal is to reduce 20% of the energy consumption in 2030. Therefore, the government vigorously promote the implementation of energy-saving policies and regulations, such as replacing the street lamp and encourage people and enterprises to switch to LED bulbs, etc. , to drive home and commercial lighting replacement demand. Thailand's Energy minister Anantaporn Kanjanarat Thai Energy week published Energy 4 in 2017. The concept of zero, and announced the related energy saving policy implementation plan, will take 20 years of long-term energy plan to improve Thailand's power, electricity and energy saving measures, including import and use of various LED lighting and energy-saving household appliances, electric vehicles, the Thai government will provide incentives to stimulate demand. Kaitai research center is expected, if the family and the business sector to switch to LED lighting tubes to replace incandescent lamp tube accounts for the proportion of 10% of the total lighting tubes, will make Thailand can conserve the floodlight spending a year of 81. 900 million baht, 5 of all lights power expenditure. 9%. If the proportion of switching to LED lighting tubes can reach 50% of existing lighting lamp, can conserve the floodlight spending up to a year nearly 41 billion baht, 29 of all lights power expenditure. 4%.

LED bulb price decline, the Chinese product market share high

LED lighting tubes are increasingly favored by the Thai consumers, as more and more enterprises into LED lighting lamp market, under the condition of technology progress and fierce competition, the price has been declining gradually. At present, the average price of LED lighting tubes is common tubes of about 6-3 years ago About 2 to 7 times to now Four times the level. Some leds, especially not more than 8 w LED bulb, the price with normal lamp price already close to.

in addition, due to the LED lamp energy saving features and its service life is longer than the ordinary lamp, plus the government propaganda to save energy and encourage the use of leds to replace fluorescent tube, encourage small and medium-sized enterprises and some consumers are LED bulb replacement, and outdoor and road lighting, but also a large number of using LED lighting system, market penetration is expected to reach 50%.

the Thai rare LED production enterprises, LED lighting products are mainly rely on foreign imports account for about 80% of the market demand, due to China - Since the establishment of the asean free trade area, China's import of LED lighting products can enjoy zero tariff concessions, combined with the characteristics of low fares and friendly, made in China so that Chinese products are very high market share in Thailand. CSA Research data show that in 2015, China's total export Thailand LED lighting products to 1. 0. 5 billion dollars, up 47% compared with the same period in 2014.

the price sensitivity is high, the export products must pass TISI certification

like other emerging markets, the sensitivity of the Thailand market to price is higher, the price is too high the goods cannot be easily attract consumers. Followed by the efficiency of lamps and lanterns, most consumer is looking for high efficiency, guarantee the lamps and lanterns of at least three to five years. In addition, with the wider beam Angle to design the LED lamp also within the customer's requirements.

general consumers can choose to HomePro, ThaiWatsadu or IKEA large retail stores of choose and buy goods, such as go home to begin installation of LED lighting equipment. And these stores also provide one-stop service for customers, and mechanical and electrical wiring, the construction of technical advisory services. IKEA store is given priority to with contracted style product of lamps and lanterns, LED light source is basic, although marked is IKEA brand, but most of the made in China. Prices also integrate with the world market, such as adjustable light LED ball bubble 499 baht, about 100 yuan; Generally the ball bubble of 199 baht, about 40 yuan.

the current incandescent light bulbs, electric light source products of Thailand has rare, energy-saving lamps and the LED is higher, but the price of LED lights is slightly higher than that of energy-saving lamps, and more in indoor application, such as hotels, application is limited to outdoor landscape lighting. Thailand is a world famous tourist countries, however, due to the local climate is hot during the day, night tourist crowds, therefore also has considerable demand for outdoor landscape lighting.

it is important to note that all LED products are exported to Thailand, must achieve the Thai industrial standards TISI certification to sell in Thailand. Product validation in addition to the required products comply with relevant standards, at the same time also require manufacturers to have perfect quality assurance system, so the TISI product validation program in addition to the product model quality testing, also includes the certificate before the factory after inspection and certification of scrutiny.