'GAO fushuai' counterattack difficult LED Lighting 'spring' is coming

Recently, Xiaoyu, who lives in Haishu, went to Hyundai Mall to prepare to replace all the incandescent lamps in his home with energy-saving lamps. To his curiosity, the number of fluorescent energy-saving lamps pushed by merchants in the past few years is not only small, and it was placed in the corner and replaced by LED lights. In the past, LED lights with bright enough and low energy consumption were expensive and not accepted by consumers. It was rarely seen in major lighting malls. Why did LED lights quietly become the main force in the lighting sales market? The reporter went to Carrefour, China Resources Vanguard, Hyundai Mall and other shopping malls for market research. According to the data, the promotion volume of fluorescent energy-saving lamps will be halved this year. According to the plan of 'China's road map for phasing out incandescent lamps', China will ban the import and sale of ordinary lighting incandescent lamps over 60 watts from October 1 this year; From October 1, 2016, it is forbidden to import and sell ordinary lighting incandescent lamps of 15 watts and above. The city has promoted energy-saving lamps for many years. The reporter learned from the Ningbo Lighting Association that this year the city will promote 600 thousand energy-saving lamps, and the promotion efforts in the past few years have been more than one million. According to industry insiders, this year may be the year after the subsidy for energy-saving lamps. In the future, energy-saving lamps will enter the stage of pure marketization. LED lights have accounted for 60 of the lighting market. Although energy-saving lamps are about to play the leading role, another alternative to incandescent lamps is quietly laid out. Wang Linkang of Ningbo Lighting Association told reporters that with the continuous reduction of LED lamp prices, its market share has already accounted for 60% of Ningbo lighting market share. The large-scale launch of public and commercial lighting, the continuous promotion of energy-saving lamps, and the deepening of people's awareness of energy conservation have provided prerequisites for LED lamps to seize the market. Wang Linkang said that the manufacturing cost is continuously decreasing, and the price of LED lamps is also the main factor, such as a 16-watt 1. The original price of the 2-meter T8 LED lamp was over 150 yuan, but now the two lamps are only 30 to 40 yuan. In the survey, LED home lighting reporters in the professional lighting market of the shopping mall found that in China Resources Vanguard Jiangdong Store and Carrefour Jiangdong Store, the sales of energy-saving lamps and LED lamps have already appeared in the world. From the price point of view, the prices of energy-saving lamps in the two supermarkets range from a few yuan to more than 30 yuan. The LED lights are cheaper to 17 yuan, and the more expensive kabostom LED remote control power outage emergency lights, china Resources Vanguard is priced at 148 yuan and Carrefour is priced at 182 yuan. According to Carrefour supermarket Tallyman, compared with last year, LED lights have been reduced a lot, which has also increased the purchase rate of consumers. This Philips 3 w led bulb is engaged in activities, the original price of more than 40 yuan bulb is now only sold 21. 9, also buy two get one free, buy a lot of people. Modern mall lighting shops are focusing on LED household lighting, which is developing too fast. Zheng Yaling, general manager of Sanli Lighting Industry Co. , Ltd. , has been in the LED lamp market for 4 years. She said that in the first two years, she did not expect LED household lighting to usher in spring so soon. Zheng Yaling introduced that LED household lighting has entered the Ningbo market four years ago, but its high price has deterred ordinary people, and only a few customers buy LED lights. This year, the price of LED lights has been reduced, and ordinary families have set off a buying tide. Zheng Yaling's LED lighting sales increased by nearly 50% in the first quarter of this year. The owner of Philips fashion lighting Hall told reporters that a 5-watt LED bulb lamp costs 40 to 50 yuan at the beginning of the brand, but now it has dropped by 20 to 30, and some domestic ones only need about 20 yuan, close to the price of energy-saving lamps. Citizens, 70% of the citizens said that the advantages of LED lights are obvious. In The Sanli lighting Hall of the modern mall, Ms. Zhang bought 4 downlights, 2 chandeliers and 3 bulb lamps in one breath. Ms. Zhang told reporters that the home is being renovated, and all LED lights are used. Although the price is expensive, it is worth the money. LED lights are energy-saving and environmentally friendly, and have long service life. The reporter interviewed 30 citizens at random in the modern mall, and 70% of them said that LED lights have more advantages than traditional energy-saving lamps. The popularity of LED lights is also on the Internet. Search for energy-saving lamps on Taobao. There are 10 treasures related to LED lamps. 250 thousand pieces. Judging from the sales volume, the monthly sales volume of the top ten LED stores is 1. 4 ~ 5. 60 thousand pieces. Manufacturers, spring is not far from Reshuffle. There are more than 2500 lamp manufacturing enterprises in Ningbo, of which more than 1500 have successfully transformed into LED lamp manufacturing or related industries, and other enterprises are also on the way to transformation. Wang Linkang analyzed that the LED industry boom will run through the whole year and even continue to the next two or three years. The spring of LED lights has gradually appeared since last year. With the gradual maturity of LED lighting technology and market, Philips, NVC, Jason and other leading brands in the lighting industry have seen a wave of price cuts, and the entire market price of LED lamps has begun to fall. Some LED lights range from more than 200 yuan to more than 100 yuan now, and some manufacturers even reach tens of yuan. Hong Qifeng, the general agent of mulinsen lighting in Ningbo, entered the industry last year after seeing the prospects of the LED light market. Hong Qifeng revealed that as far as mulinsen is concerned, the order amount in Zhejiang province last year was about 0. 1 billion yuan, but it has already reached more than 50 million yuan from April to this year, and the figure in the next few months is expected to rise. Hong Qifeng said that although the LED lamp market is hot this year, the market is chaotic and the country has no relevant standards. This year and next must be the year of reshuffle for LED lamp enterprises. After reshuffle, the LED lamp market will become standardized and clear.