From South Korea the divine comedy 'jiangnan Style' talk about creative marketing of LED lighting lamps and lanterns

By South Korea's divine comedy 'jiangnan Style' talk about the LED lighting lamps and lanterns of creative marketing

China porcelain library - along with the LED luminous efficacy of ascension and the improvement of the photoelectric parameters, combined with the LED lighting production enterprises to the further understanding of the characteristics of the LED, LED lighting lamps and lanterns of research and development products have greatly improved in terms of quality of light, LED lighting products for it have been applied in the field of general lighting conditions. Hot in the face of the current domestic LED indoor lamps and lanterns lighting, LED manufacturing enterprise how to keep a clear head, avoid make the mistake of LED road lamp, become the problem that every enterprise thinking.

'since July this year, with a known as the divine comedy, South Korea song' jiangnan Style 'circulated on the Internet, input' jiangnan Style 'into a search engine, the information displayed number up to 2. 2 billion, this figure had to say a' miracle '. The song singer performed in MV riding dance is not only the imitations, and be included in the guinness book of world records. Jiangnan Style it is very unique place to sing, very funny, but very simple light, creative funny riding dance attracted people from all walks of life have to follow, this unique creative marketing is certainly one way out of the market to break. Now LED market homogeneity is more serious, so the same product, same price, green lighting lamps and lanterns is the main problem or a question of brand positioning, LED application industry brand basically set up also is not very clear, I think we take the time now on brand positioning, brand image is very important thing, 'says Mr Lighting bao-dong Chen, chairman of.

in fact, the jiangnan Style and his this LED has a lot of similarities, the first it is not a technology driven, the second is more not market driven, so hot why social media? Is the government stir it hot there, actually we founded the development of green lighting it and are very tough, side there is no technical drivers, there is no market pull, it all on its own enterprise development to push this thing. Jiangnan Style is actually, actual jiangnan Style completely over South Korea from import to export of cultural products.

in addition, after 80, living consumption gradually into the main body, updating concept, also relatively quickly to accept new things, online shopping almost become the preferred in the young group. And, a few on the market to normal circulation channels can't buy high quality LED lighting, and almost all can buy on the net, convenient and quick, of course including the LED lighting lamps and lanterns market has not yet universal factors.

according to the statistics, as of July 2012, the number of Internet users to China is 5. In the first half of 3. 8 billion, e-commerce transactions data arrives at 3. 3 trillion. Taobao is expected sales will reach one trillion this year, equivalent to GDP of shaanxi province, and the lighting lamps and lanterns will account for around 3 billion.

the LED lighting industry has brought a revolution, the future of LED has become mainstream in the field of lighting lamps and lanterns is the consensus of all shareholders. As long as the LED production enterprises to strengthen investment, set up perfect testing system, strengthen the research, innovation, knowledge LED light-emitting characteristics, fully understand the standard, to understand the environment lighting requirements, understand user needs, will be able to use the LED lighting lamps and lanterns industry the development of the enterprise bigger and stronger, the future of the lighting industry become a great power to contribute in the field of international lighting. （