Faces three big challenges LED lighting lighting enterprises how to deal with?

In march this year many lighting enterprise reflects the inefficiency of dealer meeting, will come in June in the off-season, had felt cold in April. It follows that there may be six months in 2018 business is cold. And at present, lighting enterprises mainly faces three big challenges: first of all, channel differentiation. Dealer channels accounted for 80% in the past, the ancient town of retail accounted for 10%, designers project channel is occupied 10%, most companies are dependent on guzhen lighting industry cluster effect, through the existence and development of dealers purchasing. Now, channels for serious differentiation: ancient town and retail (15%), Internet (10%), channel is occupied 10%, clothbound room designer engineering channel is occupied 15%, dealer channels dropped to 50%, this means that the dealer not reduce the number of cases, the market share has been eroded by 30%. Is expected in 2020, the ancient town of retail will account for 20%, 30% (clothbound room National policy is 40%) Channels, stylist engineering (20%), the Internet channel is occupied 10%, dealer channels will be compressed to 20%, a decline in market share bluffs type will lead to widespread dealer to fold, the national market of lamps and lanterns or face severe challenges. Second, consumers 'factory purchase' closure. Leishi lighting, opple brands such as 'factory for major cities in the country, attracting thousands of families to purchase, exhibition hall, the local market virtually empty of lamps and lanterns, lamp act the role ofing store traffic. Once again, '3 without' enterprise junk lamp price without the bottom line. Ancient town station, the lamp with city is filled with bad lighting products, low price to make you doubt life. Crystal lamp, for example, before 2012, 8 head droplight to 3600 yuan a, 'price war' in 2013 to 1700 yuan, in 2017 than in 2013 labor, raw materials increased by 50%, and the price is down to 1000 yuan. Unlicensed unlicensed factory is achieved 200 yuan/light. A enterprise survival difficult, the bottom line and keep the rules even if to be thirsty, also hard to convince the dealer purchase high quality products, finally had to drive customer hand sent to garbage lamp factory orders, cash transactions, lined up to take goods. Naked 'bad money after bad money'! In the face of 'three big challenges', how should we deal with? First of all to discover and stick to their core competence as well. Be clear and focused on the enterprise the strongest competitive advantage to broken! Second, we must strengthen the brand construction, make the whole channel sales model. Adopted widely in the lighting industry is based on distributor sales channels, the loyalty of the dealers and the rate of the product has decided the lamp ACTS the role of enterprise product sales and market share. Dealer channels enterprises do all channels, or to select high quality dealer upgrading cultivation, making it a regional stores all channels. Hardcover room channel rapid rise, but 'mode are basically settle accounts of six months or a year, and businesses. Can through the integration of financial platform or joint brand enterprise to resolve fund pressure, resist risk together. Stylist channels, can through the global well-known design week, furniture and so on carries on the communication and cooperation. Town retail channels, under the condition of the enterprise brand awareness is not enough, the mainstream sells high-quality berth is becoming the key of decided to share of retail channels. Internet channel, the share is not big, the cost is extremely high, it is helpful for brand promotion. Integration of the online business Internet platform is the future. Again, to keep the economic situation, the industry situation of keen perception and forecasting ability. The biggest cost is the boss's decision cost, business owner for the future trend of judgment determines the ultimate fate of the enterprise. Finally, a good integration of industrial chain resources integration development. Industry reshuffle has to key nodes, lamp act the role ofing industry needs to be integrated through the industrial chain each link, the small and scattered market of lamps and lanterns, dealers are optimized, compiling, beauty of the collaboration between similar incredibly, the red star triumphant dragon as platform for the industry, from selling materials, design of buy products to sell, sell scenario, selling brand.