Establishing a value benchmark in the LED lighting industry is a top priority

Can LED replace traditional lighting? This is not a new problem. Data show that the output value of the National LED lighting industry reached 200 billion yuan this year and is expected to jump to 350 billion yuan next year. Replacement seems to be the most obvious thing. According to Li Jiansheng, chairman of Shanghai CDH Technology Co. , Ltd. , which has just completed the listing of the New Third Board, with the evolution of LED lighting technology and the decline in prices, it is the general trend to replace traditional lighting. However, in order to completely replace it, in addition to technology and price, it is still a top priority to change the current situation of bad money driving out good money in the LED lighting market and establish a value benchmark. Give full play to the advantages of packaging. In the process of the domestic LED industry, the tortuous exploration of CDH technology may be a representative model. This LED lighting enterprise listed on the New Third Board in Shanghai currently has a production base of more than 40 thousand square meters, with an annual output value of 80 million yuan, but it is almost ruined in the LED market. Li Jiansheng recalled that before 2000, CDH mainly exerted its power on LED display screen. Although the market demand was large, the enterprise was not large and the demand was not continuous, and the production tended to be scattered. Li Jiansheng said that around 2000, CDH's investment costs and profits were almost in vain, and the company was almost dragged down by bad debts and arrears. In 2004, CDH technology began to enter the LED lighting industry. In 2006, the company applied to the LED packaging project planned by the National Ministry of Science and Technology in 2008. Since then, the products have been selected by the 863 Beijing Olympic Games. Today, CDH's LED lighting products are used on landmarks such as Shanghai Chenghuang Temple, Expo Theme Pavilion, Yan'an Road elevated, Nanpu Bridge and ten bridges along the Suzhou River. However, in the process of manufacturing lamps for the landmark project, Li Jiansheng found that because the company did not have the channel advantage of downstream lamps, although it made a reputation, the profit was not obvious. In the Hundred Regiments war of LED lamps, CDH began to withdraw from the market, giving full play to its packaging advantages in the middle of the industrial chain and appearing as a light source supplier. In the LED lighting industry chain, upstream enterprises manufacture luminous chip components, while midstream packaging enterprises make ready-made chips into integrated circuits and sell them to downstream lamp enterprises. At present, Midstream packaging has accounted for 25 of the entire industry chain-About 30. Among them, the LED light source module based on COB technology developed by CDH has been successfully completed and will be mass-produced early next year. Through this technology, LED light sources can be matched with lamps of various shapes. At present, there are 60- 80 of packaging enterprises choose to transform to COB Technology, which has become a new trend of LED lighting in China. Sticking to the bottom line of quality, industry insiders analyzed that in terms of light quantity, an incandescent lamp can reach 10 times as many as 15 units per watt and an LED lamp. In the future, the quality requirements for light will become more and more diverse, and LED lighting will further enter the family. However, the market is full of a large number of inferior products, which is the bottleneck currently encountered by the industry. Nowadays, entering the lighting store, the LED lamps of brand manufacturers can be seen everywhere, and the price is more close to the people. However, due to overcapacity and fierce competition in a large number of LED lamps, the quality of products has also been sacrificed. Li Jiansheng said that the price war at the expense of quality will make the reputation of the LED lighting market bad. In the case that the consumer is unclear, the factor that determines the purchase can only be the brand. Therefore, CDH technology has very strict control over the packaging process and selectively undertakes some businesses, hoping to build its own brand. The price of products of the same grade is 40-cheaper than that of foreign countries-On the basis of 60, the quality can be comparable. After the listing of the New Third Board, CDH technology also bid farewell to the previous state of relying on its own funds to jog at a low speed, hoping to further maintain the product quality of the Chinese market through the capital injection of institutional investors.