At present, our country is the world's largest manufacturing base of efficient lighting products, nearly 80% of the global energy-saving lamps are manufactured by China. Though energy-saving lamps in the domestic demand is rising gradually. However, the most widely in the overseas market, domestic brands almost no place. Energy-saving lighting throughout the global industrial chain in China only in the manufacturing process of a ring, not on the huge market demand, it's interests.
energy-saving lamps in overseas markets, 80% by osram, philips, GE and other international brand lighting control. While these well-known brand energy-saving lamps, mostly from domestic manufacturers in China, such as foshan lighting, zhejiang sunshine, tong roth domestic manufacturer OEM.
the industry development is not balanced phenomenon, caused the industry's thinking. Does China have to go processing production line, the cheap products made in China is really can't occupy huge overseas market?
philips, osram and GE and other international brands of energy-saving lamps products for export overseas markets, strictly control the product quality, from material procurement to the generation of construction sequence, there is a scientific evaluation. And for products sold in China, they can relax appropriately testing standard, with lower generation of labor costs, greater cost advantage, to obtain the market price competitive advantage. Different markets, two kinds of practice, both won the good reputation, the quality of the international market, because low price good brand monopolized the domestic market.
the domestic brands, it is not the lack of excellent product performance and strong technical strength, but in the face of fierce competition, not spending too much cost to build brands and channels, and the last cycle continuously, a processing factory.
don't break the competition pattern, in a new round of market expansion, the state-owned brand, there is no way to get enough living space, it is difficult to develop and take off.