'Concept' speculation into the wind, the use of lamps and lanterns enterprises also need to be cautious

It is understood that in the era of network prosperity, many companies use concept speculation as a company marketing approach to pursue development. Then, the concept of the development of the building materials industry is to promote the effect is still the effect of restraint? In the lighting industry, this has caused industry experts and large companies to think. Concept speculation has become a common phenomenon in the industry. According to reports, the concept of building materials industry has become a common phenomenon in the industry. According to the current situation of building materials market, almost no brand can occupy a monopoly position in building materials sub-sectors such as lamps and lanterns, and even there are few well-known brands in the market, the rest are small and medium-sized brands with small production scale. In order to compete with big brands, they often exaggerate the promotion of products and give products some magical functions, which not only causes troubles for consumers to purchase, but also disturbs the development order of the entire industry. Among them, in the light? Industry, smart lights in recent years? It has caused a sensation in the market. It is understood that smart lights? Generally refers to the installation of advanced anti-theft, anti-robbery, alarm system technology? With. Its control system consists of wireless remote controller, intelligent master controller and lamp? With controller, lamp? With a drive or the like. According to expert statistics, according to the production strength of domestic lighting companies, there are very few companies that really produce intelligent products. The intelligence of many companies' products has not reached the real intelligence standard, only simple remote control lights? Open? Off the intelligence, it boasted about intelligent performance and fooled the market. For these varied propaganda, consumers do not know how to choose. In addition, in addition to the use of intelligence by the company to engage in articles, the current environmental protection that consumers are increasingly concerned about is also lying. Many companies have the title of producing green products and producing inferior products. In addition, consumers lack the basis for judging environmentally friendly products? With the concept of environmental protection, consumers have once again become the object of shooting. Not only are concepts such as intelligence and environmental protection used, but many similar concepts have become the object of speculation by many companies. In this regard, many experts and well-known companies have conducted analysis and discussion, lights? How should the company correctly establish the promotion direction. In fact, the development of the industry has both the effect of promoting the development of the industry and the effect of restricting the development of the industry. Light? The pros and cons of industry concept speculation coexist. It is understood that on the one hand, conceptual speculation can enhance the popularity of the lighting industry to a certain extent. At the same time, in the case of high public attention, market supervision will also increase, and companies with defects will be easily found out. To a certain extent, it is conducive to the development of the entire industry. On the other hand, the hype itself has the meaning of boasting. Excessive speculation will confuse the market, so that consumers do not know how to buy products, and dealers do not know how to choose to join the brand. Secondly, many companies only use speculation to enhance the company's popularity, but do not pay attention to the research and development of products and technologies, which has a certain binding effect on the company's development. As for how the company should avoid conceptual hype and achieve realistic publicity, experts said that most of the company's hype is made from products. But lights? The concept of company play also needs to be combined with its own situation. Reasonable marketing is the long-term development. The exaggerated hype is a bubble, and it will not be able to withstand the test and explode. From the perspective of industry development, speculation has both advantages and disadvantages, but the disadvantages outweigh the advantages. Therefore, concept speculation needs to be stopped.