Commercial retail how to increase sales? Lighting design is the key! - Lighting network

Guide language: large shopping centers, shops and other places of commercial retail brand has become a collection of leisure, entertainment, shopping as one of the commercial space, among them, the lighting design to create a good shopping environment played a crucial role.

large shopping centers, shops and other places of commercial retail brand has become a collection of leisure, entertainment, shopping as one of the commercial space, among them, the lighting design to create a good shopping environment played a crucial role. However, lighting design is how to secretly provides consumers with a value of consumption experience, to promote the purchase? In shopping center, for example, today we are in the commercial retail and you talk about lighting design elements. Move line lighting design line means the people moving point, and become a moving line. People have phototaxis, in shopping centers, 'hide' all -process design using strong visual sense of point and line, to guide the trajectories of passenger flow, thus effectively enhance the visibility of the shop and accessibility, customer shopping fascination, novelty, excitement in a higher level. Bring in Beijing guomao three stage lighting project, the elevator increased the recognition degree of the elevator floor space lighting, has played a guiding role of passenger flow. At the same time, choose the high sharp QLE series of LED module with a sharp LED light, implements the lighting can color temperature, lighting environment and ensure the elevator space of floor lighting environment, all the transition of natural and comfortable, highlighting the building high-end positioning of the brand image. Atrium lighting design in the atrium is a large shopping center, the focus of the interior design, reflect the major festal atmosphere is completed in the atrium. Different architectural form should choose different ways of lighting design, need to take into account the dome pervious to light quality, the proportion of the atrium space, and the wall and ground glass equipment reflectance factors such as the different effect, the integrated use of lighting art technique integration, unified design elements. It is worth noting that the atrium space scale, scale wants to coordinate, must have the characteristics, level, must have line of sight guidance up effect, and the atrium design style to echo the style of the shopping center as a whole. Shoppers buy system lighting design systems is like a book catalog, can lead directly to the customer to arrive. Buy in systems in lighting design, the space environment need enough light and bright, can let the consumer easy to identify, see clearly the content above. Guide at the same time, should pay attention to the lights of the system and shopping center of ambient lighting to fusion, don't produce acosmia move. So-called supporting facilities facilities lighting design is mainly refers to the bathroom, parking lot, outdoor plaza, etc. , in the design of supporting facilities, should be refined design elements of the shopping center, and try to use, use the color of light, color temperature changes, the modelling of matching equipment, soft decoration design, on the premise of meet the use function to the customer of beauty to enjoy. Windows, shop, shop window lighting design of commercial space is the most expressive in the shopping center. Window lighting will have the effect of strengthening visual and foil atmosphere, the lighting intensity of your window to a bit higher than the store's overall brightness, by strengthening the contrast, give a person with visual impact. Can use the lamp act the role ofing highlight such as lamp, droplight, administrative levels feeling. Store lighting design can use environmental technique such as lighting, accent lighting, decorative lighting, display, consumer psychology, people flow line elements, such as the integrated use of a variety of lighting art technique of expression, the brand style and commodity characteristics, so as to stimulate the desire to buy. Bring about nanjing individually addressable Bvlgari stores each lamps and lanterns with high sharpness DALI is adjustable light ballasts, provides a perfect lighting display ark, minimize lighting life cycle cost at the same time. Bring sharp high in GUESS Shanghai hongqiao longhu Yin adopted orbital lamp lighting as the key. Presents the high quality lighting, improve customer pleasure, thus improve the customer's shopping desire. In the commercial retail lighting design as a kind of effective means of marketing, to promote consumption plays a vital role. Reasonable planning of lighting design, the choice is stable, high quality lighting equipment, uniform and comfortable lighting environment for consumers, and the joyful consumer experience, thereby helping to achieve more likely commercial retail space. Editor: Liang Jieying

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