Comments: lighting stores 'Mosaic' of construction and electrical business contradiction?

Miss Chen, 25, designers, plans to buy a house. She thought, user experience pavilion set is very important. 'Such as a lamp that droplight, if separate display, I might not be too concerned about, but in this situation is different in the living room. 'Miss Chen said, a lot of times, shopping goods display area does not pay attention to things, once in the show' immersive 'feeling, can promote the purchase. Stores the 'complex' construction and light quotient contradiction? Between the example of ikea has been the favorite for the consumer experience. Mr. Wang, 35, white-collar workers, married. Busy with work at ordinary times, didn't have time to take the family shopping at the weekend. He revealed that hope can be in shopping mall to sit down and drink a cup of coffee, family talk it over with your partner and shopping list. Can let the children while parents focus on shopping, have a happy spend 1 - play area Stores the 'complex' construction and light quotient contradiction? Children's indoor amusement park is the children's happiness heaven and earth. Miss li, 28, white-collar, married, plan to buy a house. Half a month since the product of lamps and lanterns of edition, finally picked brand merchants with big, good after-sales service. She said, 'almost in the same products price, I will choose a good after-sales service, be assured that worry. 'Sells' Mosaic 'construction and light quotient contradiction? Miss li prefer to provide on-site installation services businesses. Miss Chen, wang and miss li, their feelings are thousands of consumers want to express. A successful stores, must be matching facilities, customers can bring sweet and great experience. In this chapter we will explore stores 'complex' and 'e-commerce' two questions. Q1: what is called a 'Mosaic' city? Business environment has important effects on lamps and lanterns stores is busy, some professional lamps hypermarket put forward the management concept of 'urban complex'. Besides lighting lighting products, but also covers the hotel rooms, catering, entertainment, conference center, office and other service functions, to satisfy the customers purchasing demand, catering, accommodation and entertainment, 'Mosaic' urban concept, realize the urban context premise is sells itself have a certain scale, capital, and in planning and investment promotion policy to adjust. Q2: stores and e-commerce contradiction? Industry there are two kinds of views: 1, the lighting industry entity shop increasingly to experience shop direction, and the consumers to buy the main battlefield is transferring from offline entities to online; 2, lamp decoration industry is different from clothing and general items, because the price expensive, bulky, the obvious advantages of stores can not replace the Internet sales or stores. “比; > > Han Zonghuai think as a traditional stores set up online mall, the starting point is good, but the premise is the gene stores need to have the Internet platform construction, if the store does not have its own genes, still need to consider the cross-border cooperation into the large building materials household Internet ecosystem, after all, lighting lamps and lanterns or vertical industry. Modern electronic commerce is more and more fire, which potentially produce certain impact to sell based on the standard of merchants, but potentially puts forward higher requirements to offline businesses and services. The future of e-commerce and entity stores will merge together. As the entity stores, first consider the overall store user experience, next in a competitive market should take out differentiation competitive strategy, such as: online cross-border cooperation, terminal marketing competition, since the construction of the media, etc. > > > To have entered the early electric business platform of wuhan han to square, such as huang bin. In 2006, was pioneered in wuhan han to square lighting professional web site - — Han to network, in order to meet the consumption structure younger, the era of personalization, irregular organization activity, but also form a consumer online renewal, the linkage of the offline experiences, achieve win-win businesses and stores. A recent online mall and business planning to open stores, true O2O closed loop. After product, price, service, channel optimization of specialty stores will be more competitive. General manager huang such as bin han to square & gt; > > According to the study of the stores, such as Wang Lan, ChengAiJun, such as bin huang, Chen Daliang, peng-cheng zhang, Jin Qingwei, guo-an ye think nowadays O2O new model the impact on the traditional market how many there are, how to overcome the loss of customers and dealers grafting resource effectively is key. By helping dealers to improve and extend the e-commerce platform, to meet the effective connection of e-commerce era. Q3: how to solve the existing problems? 'Mosaic' city's economic development, comply with the historical tide product. Stores in scale, increase profits at the same time, first of all, according to their own stores, the local market environment and industry development of rational consideration and make a detailed analysis report. And run lighting shop is not easy, but the promotion and marketing, the key to grasp the quality of our products and it has established a perfect after-sale service system. In terms of quality, after-sales service, the entity stores rely on popularity and reputation for many years has made the detailed analysis report. Attachment: 6 hypermarket 'Mosaic' city parsing