Comment on: compared with the foreign domestic lighting lamps and lanterns is missing?

( Reading] The lack of fresh vitality in the market, unable to attract more consumers. So, I think, to change the status quo, lamps and lanterns of enterprise shall be based on consumer demand for the swimmer, with differences to sail, firmly seize the market the AIDS to navigation. Wuhan lamps and lanterns industry after years of rapid development, now has entered a period, this is a good thing. But for domestic enterprises of lamps and lanterns, this is the bottleneck of development. And how to find a breakthrough to break through the bottleneck, it is problem of the lamp is acted the role of enterprise development. However, detailed investigate why, is now on the market many brands, product homogeneity, basically the same mode of production, sales model and promotion way about & amp; 白马王子; Lead to the lack of fresh vitality in the market, unable to attract more consumers. So, I think, to change the status quo, lamps and lanterns of enterprise shall be based on consumer demand for the swimmer, with differences to sail, firmly seize the market the AIDS to navigation. Ikea decoration plaza delta lamps and lanterns, head of Li Jiuwei manager believes that domestic than foreign lamps and lanterns of lamps and lanterns, lacking has been a cultural background. Overseas development to have the lamps and lanterns in two ways: one is working with free designers or design design, a kind of by the enterprise own designer. The former is the most popular in the European design approach, most foreign real well-known products are designed by professional designers, the designer must not only design of lamps and lanterns, also do design in many industries. For example, modern lamp FLOS many of the products of the company is designed by the famous designer PhilippeStarck. And designer PhilippeStarck, there are many design in different industries, such as furniture, motorcycle, household products, interior design, and other fields. In addition to European design, for example, in Italy, Spain, Germany is the main production and design, and the American lamp, design is relatively single, which makes all kinds of design can be achieved in photograph echo of stereo feeling, give a person with a softer and close to the experience of life. In contrast, the lamps and lanterns of domestic design, for the most part are direct COPY European and American enterprises, companies rarely real design ability, and domestic businesses are generally the boss calls the shots, the boss what to produce products, the so-called 'designer' to COPY what products, renovation design abroad, but few truly original design. Even with original design, also can't well adapt to the market, because, after all, the design of domestic atmosphere, ideas, rhyme, culture and so on, also with the European and American countries at present stage, and even lack of consciousness of intellectual property rights. Without the protection of intellectual property rights, not to mention the innovation, so as to make the industry innovation consciousness is not very good. Also, costs and risks of innovation will increase greatly, which makes the domestic design of lamps and lanterns, can only be carried out in accordance with the fixed pattern and within the framework of development, make all kinds of innovation has great limitations. In short, if you want to play at home and abroad, the domestic enterprise itself of lamps and lanterns should mainly to realize independent innovation, the lamps and lanterns is raised to the daily agenda to innovation, rather than blindly SuoJun according to drawing.