'Cold' invasion of the LED lighting lighting city merchants 'victory'?

To learn is acted the role of the market this year, researchers have visited in each big market, found that most cold, lonely lamp is acted the role of city business. In recent years, the traditional dealer channel is facing the impact of more and more new channels, especially the electronic commerce, the impact of entity shop is quite big. Lighting distributors generally reflect poor living conditions, also faced the personnel cost, shop rent, the test of the competitive environment.

', size, brand had

in front of the cold side horse loose, into the summer, but see lighting market air conditioning, the size of the brand seems to be standing in the same line. According to most of the dealers, shop mix most brand sales, and each of the products are little different from the brand for consumers. The author understands, lighting of the city of consumer population distribution is scattered, lamps and lanterns of purchasing more customers for home users, and the unit purchasing is relatively less. In addition, the designer procurement model focuses on the design, general not to lamp act the role ofing city of choose and buy. Most of the stores relatively few new customers, product sales mainly depend on the regular.

than brand, consumers care more about the product price and quality. Because consumers mainly focus on product quality and practicality, is not rigid demand for the brand. As a result, most stores are sales brands of lamps and lanterns, according to customer's specific requirements are not just selling a particular brand.

there are business fixed independent brand merchants, told me that the size of the brand has its own advantages, big brand quality guaranteed, high-profile, consumer trust, but little brand outstanding advantage lies in the design of the independent, has the original personality, and the price is cheap, and door-to-door delivery, installation, cleaning, and a series of services.

in fact, whether online or entity shop, want to rely on the integrity of dealers. After-sales service is the key of the lighting industry, an excellent dealer must complete after-sales service, rational consumers don't look at the price to choose products, but the choice of good quality, good after-sale products.

of course, the dealer's choice of lighting brand is quite important also. Branded products of stable quality, more competitive and sustainable development; Products with a less known and inferior brand often backlog of inventory, cannot stand out in market competition.

the crowds, the market is not optimistic

understands from dealer mouth, after the Chinese New Year market downturn is mainly due to the influence of the environment, reduced demand, industry competition is intense, the price war was black and blue all over, the property market underperformance, stores the influence of various factors such as the rise in rent.