China's LED lighting competition will intensify in 2014

In 2014, with the full spread of LED lighting in the market, the situation of traditional light sources unifying the whole country was subverted, and the bright prospect of the industry attracted many laymen enterprises to share the cake. The year of 2014 is a year of the LED industry, and only those enterprises that have the advantages of product power, brand power, research and development power, promotion power, sales power and so on can survive in this year. and gradually started their own brand. At present, LED lighting technology is not yet fully mature, product quality cannot be guaranteed, and lack of innovation leads to vicious competition in the industry. In the overall competition in 2014, this phenomenon will be alleviated to a certain extent. The LED industry must undergo a cruel baptism before it develops to a mature stage. what can survive in this baptism must be LED lighting enterprises with various or certain advantages. The bright prospect of LED attracts many large enterprises at home and abroad to enter, which will lead some small and medium-sized enterprises to take the way of holding the enemy to seek survival and development. So, does cross-border gold mean bad? Can you sit back and worry about the enemy? On the one hand, cross-border competition will intensify the competition in LED lighting industry; on the other hand, it will prompt more enterprises and people in the industry to think about the development direction and future competition pattern of the industry so as to take countermeasures. The emergence of the group shows that the company has realized the threats it faces. Grouping is an inevitable outcome of intensified competition and a way for enterprises to seek common development through complementary resources. The purpose of the group is to win-win, but the current problems in the LED lighting industry, such as uneven product quality and complementary advantages, make the group very difficult. Whether the group can resist the enemy depends on whether the company is open-minded to seek cooperation and cooperation mechanisms. How to deal with cross-border operations is not only related to individuals and individual enterprises, but also to the entire industry. Every lighting enterprise should establish industry awareness and find its own core competitiveness. On this basis, it should seek complementarity and establish a mature cooperation mechanism, so as to make it more meaningful to resist the enemy. At present, the establishment of various associations and Alliance organizations in the industry is a good opportunity for enterprises to achieve unity, complement each other's advantages, and fight against the enemy. All enterprises should participate in it, strengthen communication and cooperation, and jointly promote the development of the industry.