Channel war era LED lighting distributor care about?

With the continuous progress of LED technology, LED lighting products constantly falling, then the price of the sweet spot close to the market, the LED lighting industry in 2014 is called the 'channel' the most exciting years. 'Channel' to the world, in order to compete for channel resources, the enterprise is 'sea situation', especially in the battle for control the terminal market dealers resources, is willing to use its brand, capital, contacts, preferential policies, promotion and so on various aspects of the advantages, a dealer battle, dealers also LED lighting industry become a 'hot' properties '. Dealers as in the Chinese market is both traditional and backbone strength, from the enterprise to the terminal retailer's sales channel is an important link in the chain, and control and guide the consumer demand, plays a very important role in the market. It is not hard to understand why the enterprise values dealers so resources. In the era of traditional lighting, traditional lighting enterprise holds the absolute dominant role, the choice of the dealer has many constraints, such as the delivery of the corresponding deposit, a month inventory pressure, etc. , become a big brand dealers 'client'. In the new era of LED lighting, this kind of circumstance is being rewritten. Due to the LED lighting industry is still in the market cultivation period, for LED enterprises, the most important is preempted market, as long as the dealer to complete performance, inventory, deposit and other conditions are negligible. Compared to traditional lighting enterprise goods and quantitative pressure, LED lighting enterprises preferential agent policy, attracted the attention of many traditional lighting distributor. But in the face of the absence of the brand, quality, price 'slide', 'not enough', such as severe situation, dealers say, lighting enterprises 'oneworld' situation has ceased to exist. Since late last year, LED lighting industry dealers commendation congress, investment promotion conference, for the promotion of LED lighting products, expand the dealer team, enterprise legendary weapons of China together. It is understood that some enterprises in order to attract dealers, to participate in various exhibitions, do not hesitate to denounce is gigantic endowment in each big television advertising to create brand effect, there are some companies more preferential policies, without deposit, decorate subsidies, not pressure inventory, even some small and medium-sized enterprises provide China merchants. Only some famous lighting companies, for the dealer still has some hard selection criteria. According to the author found in the market visit, however, the current lighting enterprise is difficult to say to dealers to form absolute. Under all kinds of exhibition, conference and propaganda offensive, some of the enterprise investment promotion effect is ideal, to make ends meet, some enterprises gradually appear polarization effect. Enterprise want to in the traditional channels to gain, to understand the demand of dealers really? Dealers concern is what, do you really know? Dealers concern, companies can list a bunch: money, quality, brand, price, subsidies, sales, promotion & amp; 白马王子; Indeed, the dealers will weigh the enterprise all aspects of the advantage, synthetically considering questions, but the starting point of all problems lies in how to make your own business well. Enterprise can through the way of buying and selling, sell products to distributors, complete sales task. But how to develop and maintain customer? This is many enterprises not to think of, also have no ability to offer help. Distributor is the most concerned about is not enterprise policy, management and other factors, but it is can get profits through the cooperation with enterprises. In the commercial society, only win-win, cooperation will for a long time. Electricity comes after dealers suffered an unprecedented strike, time has gone to earn money by information asymmetry. The impact of tide flat and channel and new channel power, makes the dealers have to more calmly to think of the problems of survival and development, conveniently and make corresponding adjustment on the development strategy. The author found that, when the market survey dealers began combing their own core strengths. In management, the introduction of advanced management system, ensure the continuity of the execution and systemic; In terms of product mix, dealers to maximize access to resources advantage products, products share the management cost and risk; In terms of brand choice, more rational to think the market value of the brand and rising space; In terms of business, more than 'legs', engineering, dabbled in retail, wholesale, agents. The change, no more than is to want to gone with opportunities in LED lighting, rewrite the traditional lighting dealer pattern layout of The Times. Briefly, the dealer wants to make money, lighting companies can let the dealer to make money, this is after the invention of LED lighting, the most concern of the dealers, and enterprises must clarify the problem. Many companies think about the various methods, introduced all kinds of files, to effectively manage the dealer. But for dealers, 'management' is not enough. Enterprise for dealers work around to guide and assist, communication, control four aspects to carry out, must consider how to pull up from the terminal, guide the dealers operating products, to help dealers to establish distribution channels and ensure smooth communication, control of dealer operations, hand in hand, realize win-win situation.