Cause Analysis of weak sales market in LED lamp industry

The continuous upgrading of market competition and the impact of foreign products make our country's LED lamp industry in a weak position, while small and medium-sized brands are even less able to display and develop under the pressure of big brands, what makes the market of small and medium-sized LED lamp enterprises in our country weak, and what is the reason? Let Xiao Bian make a brief analysis for everyone: 1. Backward concepts: backward concepts involve many aspects. On the manufacturer's side, some people think that the scientific and technological content of lamps is low, and they will see it at a glance. They don't have to invest in development, as long as they imitate it; Some people think that the product has no market, the development investment is large, and the risk is high; There is also a weak concept of implementing standards, turning a blind eye to various technical standards and norms; Even the legal concept is low, shoddy, fake and shoddy. From the user's point of view, some troupes think that as long as the lighting can cope with the performance, they are unwilling to invest more money to update the equipment or buy high-end lamps; Some theater managers reject the use of high-performance lamps with high maintenance requirements and complexity, and do not care whether the light leaks. They are only satisfied with the performance without problems, and it is good to change the light bulb less; There are also a few lighting personnel who are used to old lamps and are unwilling to accept new things and new products. 2. Weak design power: Some lamp manufacturers have a small or even no designers, and their professional level is low. They often hire people temporarily when developing new products. Although the real lighting experts may be invited, they do not know the stage and the function of the lighting on the stage, and may not be able to design the lighting that is popular on the stage. In addition, after the product is developed, it is impossible to improve and upgrade the product. 3. Insufficient investment in the development of lamps and lanterns, lack of technical reserves: in recent years, some domestic manufacturers with vision have begun to have large capital investment and develop some new products, but for a country with a vast territory like China, it is still far from enough. Driven by economic interests, short-sighted behavior is not uncommon, and it is even more rare to be willing to invest heavily and make technical reserves. 4. Low-end market influence: at present, many opera troupes and theaters are financially strapped, especially a large number of small and medium-sized opera troupes and county-level theaters. Therefore, products with low price and low performance still have a wide market. Manufacturers are vying for the low-end market, and price wars are inevitable. The cost of the product can be saved by one point, not by 1. 1. The material is thinner, the wire is thinner and shorter, and the process is less. The quality of the product is worn out. Products such as the spring and white snow are very few, and the output is not pleasing. In addition, the manufacturer's own ability is not enough, and it is also comfortable in the low-end market. 5. The management level of manufacturers is not high: most of the domestic lamp factories are small enterprises, and there are many private enterprises. Although a few have passed ISO9000 and other international certifications, there are still many manual workshop-style production and family-style management, lacking the construction of a modern enterprise system. 6. Impact of foreign advanced products: the entry of foreign advanced lamps and lanterns has brought new technologies and new ideas to the Chinese people and also impacted the domestic market. At present, the products can be said to be dominated by foreign products. Many large theaters built in the past two years, as long as the economic conditions permit, all imported lamps and lanterns are used. Some domestic manufacturers are unable to compete with foreign brands and can only give up product development, which has a certain negative impact on the development of domestic lamps.