Case analysis: nanjing road Shanghai Me&City flagship store solar lighting design case

Engineering case on

stroll in known as 'the Chinese business first street', nanjing road pedestrian street, the pedestrian hustle and bustle. As I listen to the sound of the sightseeing car clangorous from passing, while enjoying the pedestrian street lined with many colorful advertising and visual impact brought by the store signs, feel the energy contained in the city of Shanghai. , a, 580 nanjing dong lu, covers an area of 2500 square meters of houses, five layer was revealed at a distance of the of the modern CITY of Shanghai will breath, this is a new international fashion brand ME & CITY and the flagship store, is also its first retail stores across the country. With 2008 - 2009 brand image spokesperson Hollywood most popular niche, 'prison break' ( 越狱) The hero Walsh miller (winter WentworthMiller) Pass the temperament of consistent, designed by the famous Italian company Vudafieri Partners fencing design space lively but do not break composed, both temperament of men and women of the free and easy and sedate, suitable for 25 About 40 people. ME&CITY in 2010 as the image spokeswoman for the international model Agyness Deyn ( Agger ni, dean) And the actor Orlando Bloom ( Orlando bloom) Bear.

solution

the design of the ME&CITY hope to emphasize the different situations of each day, each series to deduce these occasions by ME&CITY. Stylist thinks, ME&CITY with other brands, the main difference is: a mid-priced fashion shop itself in its store environment, it brings a kind of important experience for consumers, and is no longer just a tag has to spread the message of functional space, the spirit and the contemporary trend of brand fashion without borders the aesthetic temperament and interest of each other gentle, creates the fashionable and humanized space, taste that should be first in China. To achieve such effect, the light has played an important role. The philips CDM - inside the store TC lighting series, by trying to light the deductive decipher the current fashion demands of urban young people, with a fresh brand attitude, good at interpretation of urban modern way of life lead you into the advocation of fashion life. So, we see that the lights work closely with interior design, based on the characteristics of the different apparel commodity exhibition take different and highly flexible way of irradiation, in order to convey the brand of fashion sense and vigor.

edit: Sophy