The cold winter has arrived. Some people say that LED products will be hot at the end of the year, but some people think that the surplus of LED industry products is not a one-day product, and most of the hot companies at the end of the year are dealing with inventory, it is unavoidable to make a fuss about the price. It is not known how the hot sale will affect the industry. In 2013, the LED industry as a whole recovered, but just as it was frozen three feet in a day, can the old diseases of the LED industry be completely cured in 2014? Old Disease 1: The price of LED products has always been one of the issues that have attracted much attention in the industry. If it is high, it will be considered not close to the people, and if it is low, it will be said to be self-declining, therefore, the industry lacks a clear and definite standard, and the price has always been in an awkward position. The price of the product has become a problem at the same time as the cost and the market, the business owner will sell as much as he wants, and for the consumer market, it seems that there are people who spend how much to buy products. The second old disease: the policy is that the United States will completely ban incandescent lamps from the New Year's Day of 2014, which will be a big opportunity for LED products to compete in the market space, and this kind of favorable or disguised favorable policies for the LED industry have emerged in an endless stream in recent years. The policy poisoning makes the LED industry excessively dependent on government support, although everyone understands that the future of the industry depends on the commercial market, however, most enterprises are still waiting to see the government's movements in the development process, and immediately change the focus of the enterprise as soon as they have the opportunity. Most LED enterprises have Poisoning. Imagine standing on the shoulders of giants. Who will not be willing to stand? Old Disease three: the concept, the concept of backwardness involves many aspects, channels, design, brand, marketing and other aspects can no longer be measured and considered by the old concept, there are enterprises transformed from traditional lamps, although it has Channel advantages, it is also necessary to carry out adaptive reform of channels or original projects. What kind of consumers are we facing? Through which channels do they know about products? What channels are used to purchase products? Today, with the continuous development of various technologies, how should we go ahead with the name of this high-tech industry? What are the old diseases of LED industry? How can we cure it?