Be clear at a glance | lighting business to teach you how to use? - Lighting network

Guide language: in the shop management, the scientific lighting design can not only promote commodity value, also can effectively attract people, so as to promote sales. If lighting design failure, however, can also lower the store class, let the product looks very cheap.

in the shop management, science of lighting design can not only promote commodity value, also can effectively attract people, so as to promote sales. If lighting design failure, however, can also lower the store class, let the product looks very cheap. According to the function of lighting design, shop in different lighting effects in different areas. Window lighting window lighting is not only to the United States, at the same time also must satisfy the goods visual appeal. Lighting design on a window: focus on determining display focus, focus and atmosphere build target body relations, choose different beam Angle to illuminate, protrude through accent lighting in order to focus on the design technique of the target object. Window lighting design focused on two: offset prone to aquarium effect outside window, can't clear message window, through more intensive configuration lighting lamps and lanterns, produce more light to offset the strong light outside. Bring the fish tank effect lighting a gateway location is one of the important regional store first impression to the customer. Entrance to consider to reduce the change of indoor and outdoor brightness, if the brightness difference between indoor and outdoor is too big, can make the customer to produce larger sense of difference, it's hard to get customers into the store. On the color temperature, therefore, must pay attention to the external natural light with the light of the natural transition store, generally USES warm color attune is given priority to, build a kind of natural and comfortable sense of balance. Bring warm prompt, choose more narrow beam lighting gimmick shelves lighting lighting design key one: an orderly ordered goods display, the concept of lighting should be strengthened in order, to make the customer looking for beam focus, rather than orderly display into disorder. Next to bring attention to distinguish the SOP, relevance, the order of every display. Shelf lighting design point 2: homogeneous as the chosen platform, treat every product in each display, lighting, on average, as far as possible, to achieve the perfect balance of display and selection, it is good for you to make the customer a better comparison, the choose and buy. Layer board lighting lighting design focused on one layer board: and in the shops, layer board lighting is uniform, generally for stack display, side hang on display, etc. Sufficient lighting design focused on two layer board: installed in the ceiling lamps and lanterns can give layer board on the front display of goods with good vertical illumination, as a result of the layer board cover, horizontal plane illumination is not homogeneous, suggest increase the lighting layer board, and placed on the front, avoid goods top light and lighting with good vertical plane and horizontal plane. Bring with the position of the advice on installation, the installation position, the more, the visual center of gravity is back, affect the display of the show. The island island lighting lighting design key marketing: island at the entrance of pile head is often used to do the promotion of pile head ( Is also a SOP) , attract the customer cluster rational consumption of choose and buy, in the sentiment, also clear the inventory, pile head on horizontal uniformity, enough bright light has become necessary. Bring horizontal intensity of illumination, and the luminous flux, beam Angle and number of lamps and lanterns on island lighting design 2: ordinary island is different from shelf against the wall, the customer closer, but his eyes slightly down a walk-in, atmosphere has become the key to create a good choice. Pay attention to the size of the light beam, light coverage area and the degree of match the display size by illuminate, center intensity cannot too tall, color reduction degree is higher, the better. Image wall lighting image wall in the background of the cashier position is located in the shop, the lighting design for the brand and, in most cases appear even wash light, local LOGO is highlighted. Bring attention to choose wide Angle to shoot the light wash light setting wall, narrow Angle or a narrow perspective illuminate LOGO lighting the excitement of shopping, the counter is different from person to person, in the process of payment and settlement, radiant, complexion is ruddy cashier, not only can make people clearly see the cashier face, enjoy the secure payment process, also can promote consumption experience happiness. Bring attention to the cashier vertical facial lighting fitting room lighting fitting room whole light environment can't be too dark, if customers try it on, change clothes when the light is too dark, you'll feel insecure, affect the shopping experience. Bring the fitting mirror lamp is mainly used for lighting, rather than to look into the mirror rest area lighting shop area is quite large, set some sofa, supplemented by lighting reinforcement for prompt, female customer contact to the choose and buy, convenient for the company to sit down and wait. Bring about radiation area lighting is necessary, but not too bright editor: Liang Jieying

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