Art master light household act the role ofing brand marketing break into lower-tier cities

Low carbon economy, energy conservation and emissions reduction, in 2010 became a new direction in all walks of life development, lighting industry, solar lamps and the LED semiconductor lighting in the most active. Household lighting industry also under the national policy of energy saving subsidy, energy-saving lamps, LED lamps and lanterns is developing rapidly.

this year following the 'two sessions', after the world expo in Shanghai, and guangzhou Asian games, lighting market performance has been pretty active. Lighting around the city, city of light fittings, lighting city successively appeared on factory, li river, the beauty of han to square, red star triumphant dragon, xiangjiang, Wan Longhui the lighting city through publicity, activities, such as lamp is acted the role of the consumer market have become extremely hot. Shopping on the factory at the same time become a fashion and trend of contemporary, lamps and lanterns factory purchasing platform also opened. Marketing model of lamps and lanterns to stores from a single lamp act the role ofing, evolved into lighting city, wholesale city, factory purchase wait for a variety of sales model. But an industry expert analysis, although lighting city, factory bought mall began to appear on the market, however, lamps and lanterns of after-sales service for many years 'old' seems to be difficult to be solved, high-grade lamps and lanterns is very difficult to buy mall in lighting city, factory to get more recognition of after-sales service system. Most consumers are more willing to in the brand lighting. The lamps and lanterns of professional engineers, will be the lamp ACTS the role of after-sales service guarantee.

home lighting art master light lamp is acted the role of general manager Mr. Cheng said, 'halo' of lighting industry in 2010 is undoubtedly be LED to take, however due to the LED chip technology in lighting market in China is relatively mature enough, although there are many, lamps and lanterns manufacturer production LED lighting products, but mostly not expensive is found to be of poor quality, in a sense, LED lighting is the strong wind is very small. Incandescent lamp, energy-saving lamp light source era seems to be the leading role of the market, household LED lighting is still in its infancy.

master art lamp lighting marketing miss wang said, master of art lamp has for years been doing export, but in recent years, the domestic market of lamps and lanterns open in an all-round way. So in this year for the national investment promotion, strong advertising, and set the fashion products, energy-saving, environmental protection as one of the lamps and lanterns, on the basis of larger profits space, art master lamp for many investors to join us. In the low carbon economy across great river north and south, master of art lamp to keep pace with The Times has developed the LED tube light, LED lamps and lanterns.

master art lamp lighting the owner Mr Wang said that since joining art master lamp lighting brand lighting store, feeling the company to build brand, on television, factory complex, a large number of advertising, newspapers and magazines do the greatest publicity for the brand. Each quarter and the company has a new product, it also shows the updated based on the product of lamps and lanterns. I firmly believe that, in the company, led by master art lamp act the role ofing household lighting will be scenes advantage, brand marketing will be fully open markets.