Analysis on expansion of Philips in LED lighting industry

Since the European debt crisis, the growth rate of LED lighting demand in EU countries has slowed down, and the Chinese market with huge development potential has begun to enter the vision of LED lighting industry. In 2013, although the overseas market began to pick up, the international lighting manufacturers insisted on the Chinese market, and stepped up the pace of expanding the factory. Tracking the trend of overseas large-scale investment in China over the past year, we will find that this commercial competition without smoke has already reached the city, and a sense of urgency can not help but arise: 1. Siphon effect: The Southwest production base of Philips LED products was put into production in Guiyang. Recently, it was learned from the Municipal Industry and Information Commission that the semiconductor lighting project of Guizhou Zhongfei Technology Co. , Ltd, the first batch of products from the southwest production base of Philips LED products is expected to be available at the end of this month. The semiconductor lighting project covers an area of 210 mu, including standard factory buildings, warehouses, research institutes and other facilities. After the project is completed, it can produce 460 thousand LED semiconductor lighting lamps and 30 thousand Poles annually. It is estimated that the output value will reach 20 million yuan this year. The city's annual output of 30 million pieces of LED Sapphire Project has been put into production and has the raw material foundation for the development of LED lighting industry. However, in the entire LED industry chain, industrial support needs to be further followed up, and the production of Philips LED products southwest production base may produce siphon effect, attracting more downstream supporting enterprises to build investment. 2. Philips LED Professional Lighting (Chengdu) Demonstration Park officially completed Philips LED Professional Lighting (Chengdu) The demonstration park was officially completed in the Western Park of Chengdu High-Tech Development Zone. This demonstration park includes a LED professional lighting production base and Philips advanced lighting application center. The demonstration park covers an area of about 40000 m² square meters, including a super large lighting application center and a LED Professional lighting production base; The accumulated investment is 25 million euros. Among them, Philips Chengdu lighting application center covers an area of 7000 m² square meters, showing Philips's innovative lighting applications from outdoor to indoor; From light sources to lamps, from intelligent lighting control to overall lighting solutions, people can enjoy Philips lighting technology and solutions here and experience good lighting application effects. The whole center takes a miniature intelligent city as the theme, and presents the magical effect of lighting through real-life display and intelligent control; And through the advanced LED lighting system, to create the daily life scene of urban residents ( Such as: home, office, hotel, supermarket, clothing store, Road, city landscape, etc) The application effect of lighting in these scenes is visually displayed, highlighting the important role of lighting in modern urban life. Through the advanced lighting control system, the intelligent control and management of the lighting equipment in the center can be realized, so that it can achieve a scientific energy-saving level while presenting a visual effect, further explain the theme of a miniature intelligent city. In today's economy, the competition in the market is no longer bounded by region or territory, but by the comprehensive strength of technology, price and quality. The entry of large international manufacturers into the Chinese market has accelerated the competition for market resources on the one hand, and on the other hand, forced local enterprises to have a sense of crisis and promoted the overall improvement and progress of the technological level of the LED industry. Local LED enterprises should have a sense of urgency, not be completely used or closed and exclusive, learn from the strengths of foreign companies in technology and management, and at the same time, compete with them in a proper way, as soon as possible, the extension extended its own national brand.