Analysis on development strategy of LED lighting enterprises

With the rise of energy conservation and environmental protection, LED lighting has received strong support from the government. At the same time, it has also attracted a number of industry warriors to rush in one after another, making the LED lighting industry prosperous. However, with the advent of the industry integration period, today's LED enterprises are also facing the natural law of survival of the fittest. In such a big environment, how to survive has long been a hot topic in the industry public opinion. Let's take a look at how to gain a firm foothold in an industry with fierce competition but unlimited money. How to seize the straw and not be covered by the industry. Dilemma: The road to transformation and upgrading is not good. In recent years, there has been a saying in the industry: this is a good and bad era. Indeed. With the gradual withdrawal of incandescent lamps from the market, people's awareness of energy conservation and environmental protection has been continuously strengthened, and the government has paid more and more attention to LED lighting. Coupled with the impact of e-commerce, the traditional lighting industry has begun to be threatened, transformation and upgrading have become the focus of industry development. However, is the road to transformation and upgrading really as good as words? Dehao Runda acquired Guangdong Jianlong in 2009 (Packaging Factory), Officially entered the LED industry. However, as an old leader in the lighting industry, Dehao Runda suffered losses in the process of transformation and upgrading. According to Dehao Runda's annual performance report, a huge loss of 4090 in fourth quarter of 2013. After 260 thousand yuan, Dehao Runda once again exposed a huge loss in the third quarter of 2014, with a loss of about 20 million to 40 million yuan. In this regard, the relevant person in charge of Dehao Runda gave such an explanation: the market competition has intensified, the company's small household appliance business orders have declined over the same period of the previous year, and the company's operating costs have reduced the company's comprehensive gross profit margin, and the company's expenses, especially the financial expenses, increased significantly year-on-year. In fact, LED lighting, as a rising sunrise industry this year, is no longer focused on making profits simply. LED lighting focuses more on the promotion and innovation of technology, function and service. Therefore, huge investment will often threaten the development of the enterprise itself. The Warriors of the industry can only shout that the road to transformation and upgrading is not good. Strategy 1: Let's worship. The saying goes: one bamboo is easy to fold, two bamboos are difficult to break, and ten bamboos are held together. In the period of industry integration, in order to live better, more enterprises will choose to go hand in hand with like-minded industry elites. In fact, since 2013, the phenomenon of small and medium-sized enterprises cooperating in groups to promote development is everywhere. For example, Weizhi Alliance, which has just completed the summer new product release conference, is one of the most concerned roles in the industry. In addition to the alliance between brand enterprises, the industry is also popular with the development of alliances between chambers of commerce, such as the Jiangxi Chamber of Commerce jointly established Jiangxi. Wanzai lighting lighting store. Form a strategic alliance of people who are good at every field, share information, share resources, complement each other's advantages, and develop the market in groups. When the off-season comes, that will be much stronger than individual singles. Therefore, some industry experts believe that for the current LED lighting industry pattern, whether it is for internal breakout, strengthening advantages, considering opponents, or establishing the status of China's LED lighting industry, in order to build a national industry and resist foreign aggression, the integration and cooperation between enterprises has become an irreversible trend. The industrial development has entered a real integration period. Enterprises need to improve their adaptability and anti-risk ability in the complex and changeable market. The Cooperation mode among enterprises needs the industrial chain to be carried out vertically, horizontally or even vertically, those enterprises that rely on each other must know how to use each other's advantages to integrate and coexist. Strategy 2: Let's get married at this year's Guangzhou Guangya Exhibition, a LED lighting Forum in teyoushi Optoelectronics Technology (Shanghai) Yin Kang, managing director of the limited company, once said: it is better for those enterprises that blindly enter the LED industry and do not understand lamps to withdraw from the market early, while those enterprises that have the foundation to do lamps can try mergers and acquisitions in the face of competition, eliminate a number of enterprises that are not suitable for market development. With the continuous progress and development of the industry, the industry has gradually come to the stage of choice of life or death, and mergers and acquisitions seem to be no longer a scourge in the industry. In recent years, mergers and acquisitions have become the norm in the development of the industry, and people are also beautiful: marriage. For example, Sanan Optoelectronics and Yuanyuan Optoelectronics, Dehao Runda and NVC Lighting, Furi Electronics and meirui Optoelectronics, Zhou Ming Technology and Shenzhen redio Optoelectronics, etc. , it can be seen that similar marriage is not a rare case in the industry. There is no doubt that in the golden period of the development of the industry, major LED lighting enterprises have made all-round efforts to occupy channels, spread markets and play brands for one purpose. In the process of marriage, each takes what it needs, and the length of resources complement each other, which is better than the effect of each enterprise. Some industry experts said that the major giants have invested heavily in the acquisition of LED enterprises. The combination of strong and strong advantages will inevitably bring certain influence to the LED industry. The acquisition is a trend and will happen one after another in the future. The reporter notes that the development of each industry must go through a certain integration stage. The LED lighting industry has developed so far. Although there are various problems that need to be solved urgently in the industry, all kinds of good news are not false. In this period of life and death, what is the life-saving straw? The development of enterprises and the combination of strong forces will become the first choice for enterprises to survive.