Analysis of the Golden Triangle of LED brand building1

When it comes to brand building, most companies also put the brand building function within the marketing system and treat it as a supporting role. In fact, LED brands serve the overall development of enterprises, not just marketing. Brand building should be done at the height of the overall situation of the enterprise. Brand building should serve entrepreneurs, enterprises, products and marketing systems, corporate culture, management systems, etc. The core is entrepreneurs, enterprises, and products, which can be called the golden triangle of brand building. Entrepreneurs are good spokespersons for brands. Entrepreneur's thought, personality and conduct are very important, even related to the survival of enterprises and brands. The reputation of entrepreneurs directly affects the brand reputation. Many times when talking about a certain brand, some people will say that this enterprise is good, and the products are also good, but the boss shook his head and sighed. Around the brand construction of entrepreneurs, we should do it from three aspects: first, the integration, refinement and dissemination of entrepreneurs' thoughts; The second is to systematically show the highlights of entrepreneur's personality; The third is to vividly shape the character of entrepreneurs to establish a good reputation. Enterprise is the direct embodiment of brand strength. For the brand building of the enterprise, it can be integrated and implemented from three levels: Yesterday, Today and Tomorrow: first, the integration and refinement of the history of the enterprise is the connotation of the development of the enterprise; Second, the resources and strength of the enterprise in reality; Third, the future planning and prospects of the enterprise. Only by systematically integrating the history, present and future of the enterprise can the brand connotation be full and the strength and charm of the brand be better demonstrated. We often hear people say that a brand boss is good and the products are well done, but the development of the company is chaotic and difficult to have a future. Only when the enterprise has history can the brand have connotation and cornerstone. Only when enterprises have a future can brands have attraction and tension. Products are the origin and foundation of brands. In a broad sense, products include services, including product quality and spiritual culture, but their core point is still attributed to quality. The quality of the product determines the survival of the brand in the market. As Jiamei lighting said: it is useless for products to occupy the market. Hard will only backfire. Brand is based on quality and innovation. The foundation of brand construction is to ensure good product quality and add as much added value as possible to the brand. Only by laying this foundation well can the thoroughfare for the long-term development of the enterprise be paved. Otherwise, the brand can only be a flash in the pan. Entrepreneurs, enterprises, and products are equal golden triangles. The three are equally important. If any problem occurs on either side, the brand will be seriously damaged and will be unstable and unreliable. Therefore, only by implementing effective integration and operation of entrepreneurs, enterprises, products, etc. , can enterprises achieve healthy and sustainable brand development.