Analysis of five major consumption prices in LED lighting industry1

This is an era when consumers have the right to speak. With the intensification of market competition, lamp enterprises are increasingly aware of the importance of winning and retaining consumers for a long time, this makes lighting enterprises in a competitive state have to pay attention to consumer demand and consumer satisfaction. Consumers' Demand for lamp products is always changing. Lamp enterprises must carefully analyze the real-time consumption market so as to make corresponding feedback in time. Nowadays, consumers are paying more and more attention to their own health and environmental protection. Green building materials with health, environmental protection and safety are increasingly favored. Consumers have higher and higher requirements for home decoration, and pay more attention to choosing green and low-carbon environmentally friendly lighting products. In fact, green production and green consumption have already become international trends. In international trade, some developed countries have enacted strict mandatory technical standards through legislation to restrict the import of foreign products that do not meet their eco-environmental standards. If lighting enterprises can establish a healthy and environmentally friendly brand image in the minds of consumers, they will inevitably bring more market opportunities for product sales and lay a solid foundation for the long-term development of enterprises. Analysis of the five major consumption prices in the lighting industry consumers have changed from individuals to groups. Consumers are no longer in a passive position. They have already started dialogue with dealers and enterprises. I believe that I can change this passive situation through my own strength. Consumers are less and less convinced, more confident in intuition and word of mouth, and will express their views on products. At the same time, consumers also know how to use legal weapons to safeguard their legitimate rights and interests. The rise of consumer groups indicates the arrival of the era of combination of production and marketing. Paying attention to the voice of consumers has become the basic condition for lamp enterprises to open up the market. The emergence of the middle class consumer groups with the rapid development of China's economy, the middle class is growing stronger and has become the main consumer group of Chinese products. This part of consumer groups will have their own choices in their home life. They will make a detailed comparison of the required products, regardless of whether they are good or bad. In fact, a new concept of consumer market has quietly become popular in the current lamp industry, that is, a market that meets the psychology of middle-income but fashionable consumers and at the same time conforms to their purchasing power. The rise of female consumption power, in the United States, women control about 80 of the consumption expenditure, accounting for 2/3 of the national GDP. According to the statistics of China's 3rd census, women account for about 48. Of China's population. 7. Among them, the 20-year-old with strong consumption capacity and great impact on consumption ~ Young and middle-aged women aged 50 account for about 21% of the total population. According to relevant surveys, women often act as chief procurement officers in household consumption. Especially in the purchase of consumer goods such as home building materials, the wife's opinion will often become the decision. Household consumption pursues new sensationalism and brand experience. Nowadays, entering the brand experience store of lamps and lanterns and participating in terminal experience activities have become the main way for consumers to understand products. The display requirements of lamp products in terminal stores are increasing day by day, and the significance of matching experiential design to brand development is becoming more and more prominent. The intuitive feeling of consumers in the terminal store is likely to become him (She)An important weight for purchasing this brand of products. Changing the brand of supplies helps enterprises to establish a high-quality and high-grade brand image in the minds of consumers. Therefore, lamp enterprises should pay special attention to brand building, and effectively promote products to improve brand awareness and reputation.