Analysis of Enterprise changes under the new and old order with the advent of LED era

Yang Haifeng believes that the LED lighting era has come, which is embodied in the following aspects: 1. Technically, it has the ability to replace traditional light sources. Such as: color temperature, color rendering index, luminous efficiency, life and reliability, etc. ; 2, cost, economic. Compared with traditional lighting products, LED cost is a major disadvantage of competition. I think there are two aspects to compare: first consider the LED lamp and the traditional lamp in the light source, electrical accessories (Such as ballast, drive power supply, etc. )And the whole system purchase cost of lamps and lanterns; Secondly, consider the purchase cost, use cost and maintenance cost of LED lamps and traditional lamps throughout their life. At present, these two aspects have already reflected the advantages of LED. With the improvement of LED luminous efficiency, its advantages will become more prominent. 3. In terms of policies, we pay close attention to energy conservation and environmental protection. Countries around the world have issued a large number of policies to encourage energy conservation and limit the use of high-energy-consuming products. For example, Australia has completely stopped the production and sales of ordinary incandescent lamps in 2012, and the United States and other countries have issued subsidy policies for the use of energy-saving products. China announced in last October that it would cancel the production and sales of bulbs under 15 watts by 2015, and began to implement government procurement subsidies for LED lighting products in last August. These all create an atmosphere of using LED lighting products. 4. From customer use to industrial capital, LED lighting products and market prospects have been fully recognized. Customers take the initiative to request the use of LED lighting products; Industrial Capital has invested heavily in the LED industry chain, which has greatly promoted the industrialization and popularization of LED. Every technological revolution will have a major impact on related industries. Some enterprises will seize the opportunity and get rapid development; And some companies will accelerate their demise. LED lighting is no exception! Traditional lighting products are vacuum devices, and the production equipment is very professional. The production lines of ordinary bulbs, halogen bulbs, energy-saving lamps, sodium lamps, mercury lamps, metal halide lamps and other products are incompatible and cannot be used universally. in the LED era, the versatility of the production line shows great advantages. The same production line can produce LED bulbs, LED spotlights, LED downlights, etc. the attributes of LED lighting products have also shifted from vacuum devices to small household appliances, and their production and marketing methods will change accordingly. The pattern of lighting industry also goes through the process from order to chaos, and then from chaos to order, but the enterprises under the old and new orders have changed. The total scale of the industry will continue to grow steadily. Henderson, positioning LED professional lighting solution provider. Focus on business, office and industrial lighting. In particular, industrial lighting, this year is progressing smoothly. First, it is shortlisted for the Sinopec supplier catalog and bulk supply. Secondly, it has obtained more than 10 million high-rise lamp orders from a food enterprise logistics center in Nanjing. We will use this as an opportunity to expand the results, so that more enterprises can share the results of energy conservation, create greater value for customers and achieve rapid development. In the category of national energy-saving subsidies, there are 5 lighting enterprises in Jiangsu, and Henderson is among them. This time Henderson's series of downlights, PAR lights and tunnel lights can be shortlisted for national energy-saving subsidies, this shows that Henderson's products have certain competitiveness. Henderson's mission is to devote himself to the cause of energy conservation and environmental protection, continuously solve the problems concerned by customers, provide competitive LED products and services through efficient management, and create great value for customers. After winning the bid, we have carried out special promotion through the major customer department and have made certain progress: we have applied it in representative projects such as the Treasury of the People's Bank of China, Anhui tunnel and shopping malls. The next step is to increase promotion efforts and achieve promotion goals. Henderson has been engaged in LED lighting business for ten years, applying for 170 patents and participating in 8 standard drafting work. At present, the focus of work has shifted to concentrate resources on core business. In the past two years, Henderson has paid more attention to the positioning of the target market to after-sales service, integrating resources to complete the company's business positioning of Henderson's LED Professional lighting solution provider. Henderson is already a standard-setting unit in the industry. Participating in standard-setting is only one aspect of Henderson's competitiveness. it is important to continue to provide competitive products and services that meet the positioning of Henderson LED professional lighting solution providers. We will continue to pay attention to the needs of customers, quickly use new LED technology, and make our products and services always have market competitiveness through efficient management. And through the continuous improvement of sales channels, let more customers share energy-saving lighting technology. Henderson has made progress and development while serving customers.