Analysis of brainstorming management mode in LED enterprises1

Recently, the so-called capital chain breaks and the boss runs the news all over the country. In fact, in the market economy environment, the survival of the fittest is normal. The so-called rupture of the capital chain is only a phenomenon, and it is not the actual root cause of the bankruptcy of the enterprise. If an enterprise has strong market expansion ability, good brand reputation, high quality, strong profitability and proper management, it will not close down even if it is short of funds due to market expansion needs. The reason for the rupture of the capital chain is nothing more than the following reasons: first, the blind investment expansion of enterprises, the lack of market analysis and risk control ability, the lack of follow-up of enterprise management talents, the lack of follow-up of product quality control, and the lack of promotion of market expansion led to the enterprise being in trouble and the capital chain breaking. Second, for large-scale projects or other projects, due to vicious competition in the market, enterprises cannot get out of the vortex of winning at low prices, which leads to shoddy products and no guarantee of quality. there is a problem with the quality, which eventually leads to the fact that the funds cannot be returned normally and the funds are broken. Third, the financial risks were not assessed and controlled in a timely manner, resulting in involvement and getting into trouble. At present, the payment for goods of upstream and downstream enterprises in the domestic market generally adopts monthly settlement, quarterly settlement, and even semi-annual settlement and annual settlement. If the enterprise fails to control the financial risks in time and grasp the customer's operating conditions in time, for the purpose of pursuing market share and sales promotion, the result of blind shipment will be implicated due to the bankruptcy of customers. Once the implicated enterprise is more than the high financial risk alert, there will be a multi-meter bone effect, which will eventually lead to the collapse of the capital chain. There is also the weak management ability of the enterprise, the weak expansion of market products, and the loss of successive years, which led to the collapse of funds. No matter which of the above reasons, as the decision-makers of an enterprise, especially the managers of small, medium and micro enterprises, we must first control the financial risks in time, predict and evaluate the payment ability of customers, and cannot blindly accept orders. It is necessary to fully analyze and predict the expansion of the market, evaluate whether the human, financial and other capabilities needed for expansion match, and estimate the market demand brought about by expansion. achieve the three-dimensional analysis of strategic level and tactical level, and can not blindly invest and expand capital, and brainstorm management; We should pay attention to the quality of products and improve the cost performance on the premise of quality first, instead of sacrificing quality, blindly taking orders and entering the whirlpool of price war.